Doutor123 is a healthtech company that offers companies the solution of combining health benefits in a single app (white-label product), helping with the physical, mental and social health of employees, and valuing the right of everyone to achieve complete well-being.

Challenge: To develop Doutor123’s proprietary illustration style to facilitate understanding of the services offered and to compose the company’s institutional communication on all digital channels.

Solution: The visual path that the client identified with the most was a minimalist illustration style, with a diverse and charismatic family of characters in organic shapes, using a reduced color palette and vector texture. We provided the open vector files so that the client could explore different compositions of characters and scenery.