Rufus | who we are

♦ We are a creative studio and strategic consultancy, specializing in tailor-made projects in the fields of design, illustration and animation

About Rufus

Formed in the city of São Paulo in 2014, from the meeting of two graphic designers passionate about illustration, with the common desire to offer creative services in design and art direction, contemplating technical skill, high customization and versatility.

Since then, Estúdio Rufus has been building credibility with personality, integrating animation and sound production services into its creative process. Thus, he has already collaborated with renowned brands that have communicated visual narratives consistent with their purposegenerating emotional connections with thousands of customers and consumers around the world.

Our experience as a creative studio has allowed us to pioneer consultancy solutions focused on conceptualizing, creating and developing proprietary styles of illustration and iconography, in partnership with branding agencies and direct clients.

The crew

Bruno Dias

Creative Director, Founding Partner

Linkedin.

Guilherme Aranega

Executive Creative Director, Founding Partner

Linkedin.

Kadu Nakashima

Brand & Business Strategist

Linkedin.

What we do

Creative services focused on branding, illustration, and animation.

Corporate

Institutional projects with an emphasis on design, illustration and animation; complete production of animated explainer videos, from pre-production to delivery of the final product for broadcast.

Design and Digital Products

Design and visual direction of various digital products; PGraphic design and layout of digital or printed editorial projects; Illustrations for literary, editorial and educational projects.

Entertainment

Production and co-production of 2D animated audiovisual works, in partnership with independent creators, executive producers, entrepreneurs, studios and animation production companies.

Advertising

Illustrations, animated pieces and developments for advertising campaigns; complete production of animated films in partnership with agencies and co-production with other national and international production companies.

Brand Illustration & Brand Icons: From Strategy to Craft

Feasibility plan for illustration and/or iconography

Alignment of references, conceptualization of the intended style of illustrations and/or icons, definition of modularity and scalability of the illustration and/or icon system.

Proprietary illustration style project

Visual exploration of a proprietary illustration style and presentation of the options generated and their differentials, and developing illustrations on demand using the approved style.

Proprietary iconography style design

Visual exploration of a proprietary style of iconography, and development of the complete library of icons – the iconographic family – with the approved style.

Illustration & Iconography Systems

We develop comprehensive visual systems and technical guidelines to scale your brand’s identity. From strategic creation to detailed layout, we ensure every asset is ready for seamless implementation across all communication channels.

Direct clients

Auren Energia

Bunge Brazil

Creditas

Google LLC

Gympass

Nubank

Sebrae-RS

Sicredi

Smart Fit

Unico idTech

Final clients

Absolut Vodka

Bradesco

Red Bull

Rio Bravo

Spotify

Motorola

Movida

Pfizer

Tembici

T-Mobile

Uber

Agencies

Ana Couto Branding

Bullet®️, BR

Modo Integrado (Ambev)

Droga5

Dentsu NY

Martin Agency

Lola\TBWA

Mediabrands

Publicis Groupe

R/GA Brazil

VML Brazil

W+K SP

Film producers

Arcade Audio

Broders.tv

Dwrk.it

Hogarth Brazil

Lobo

Raval.cc

VetorZero

TheEnd.tv

Recognition

11 (eleven) projects highlighted by the Behance (Adobe Inc.’s creative platform) curation team:

‣ 3 highlights in the Illustration category. 1. “You lose, Playboy” and 2. “Tourism in Brazil” (Superinteressante Magazine / Ed. Abril); 3. “Pop Calendar” (Mundo Estranho Magazine / Ed. Abril)

‣ 2 highlights in the Infographic category. 1. BRK Ambiental brochure; 2. “What did bullying do to you?” (Galileu Magazine / Ed. Globo)

‣ 2 highlights in the Adobe Illustrator category. 1. BRK Ambiental brochure, 2. “Pop Calendar” (Mundo Estranho Magazine / Ed. Abril)

‣ 1 highlight in the Adobe After Effects category. Google Waze: Mobility for Brands (R/GA São Paulo)

‣ 1 highlight in the Animation category. Google Waze: Mobility for Brands (R/GA São Paulo)

‣ 1 featured in the Icon Design category. Creditas Iconography

‣ 1 highlight in the Game Design category. Mindzup Illustrations (Thoughworks Brasil / Mind Lab)

Customer testimonials

Diego Coradassi, Product Manager at Smart Fit –

We had the challenge of bringing the identity of our channels together in a coherent way, and we prioritized making visual changes by matching digital with the customer’s reality in the physical environment.

Estúdio Rufus collaborated with the creation of the proprietary style and the development of illustrations that represent the plurality of the Smart Fit environment, employees and users.

Emilia Abel, Executive Producer at Unico ID Tech –

We had a huge challenge to bring a robust campaign to life and get a data privacy awareness project off the ground. Estúdio Rufus came on board as our partner, taking on all the visual demands of the project: illustration of characters and sets, management of the animation and sound team, optimization and suggestions for our scripts, production of pieces for the online campaign and creation of all the artwork for the campaign’s One Page.