{"id":13510,"date":"2016-12-03T14:25:16","date_gmt":"2016-12-03T17:25:16","guid":{"rendered":"https:\/\/rufus.art.br\/?post_type=portfolio&#038;p=13510"},"modified":"2026-05-25T16:50:37","modified_gmt":"2026-05-25T19:50:37","slug":"mastercard","status":"publish","type":"portfolio","link":"https:\/\/rufus.art.br\/pt-br\/portfolio\/mastercard\/","title":{"rendered":"Samsung Pay Mastercard"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<h3><span class=\"weight_medium\" style=\"color: #f15a24; font-size: 18pt;\">A <strong>Mastercard<\/strong> &eacute; l&iacute;der em servi&ccedil;os de solu&ccedil;&atilde;o de pagamento, oferecendo a mais avan&ccedil;ada tecnologia para pagamento seguro, conveniente e r&aacute;pido.<\/span><\/h3>\n<h3><span class=\"weight_medium\" style=\"font-size: 18pt; color: #ffffff;\">O&nbsp;<strong>Samsung Pay&nbsp;<\/strong>&eacute; um m&eacute;todo de pagamento por aproxima&ccedil;&atilde;o de celulares e rel&oacute;gios da Samsung, que permite que o usu&aacute;rio cadastre cart&otilde;es de cr&eacute;dito, d&eacute;bito ou servi&ccedil;os para serem usados nos terminais magn&eacute;ticos, por meio da tecnologia NFC (Near Field Communication) e MST (Magnetic Secure Transmission).<\/span><\/h3>\n<h4><span style=\"font-size: 12pt;\"><span class=\"weight_medium\"><span style=\"color: #f15a24;\"><strong>Desafio: <\/strong><\/span><\/span><span style=\"color: #ffffff;\"><span class=\"weight_medium\">desenvolver 20 gifs animados para celebrar a parceria entre <strong>Mastercard e Samsung Pay<\/strong>. O desafio era mostrar o quanto &eacute; r&aacute;pido e f&aacute;cil efetuar pagamentos em qualquer lugar utilizando um cart&atilde;o <strong>Mastercard<\/strong> cadastrado no <strong>Samsung Pay<\/strong>, por meio de uma tecnologia que dispensa o uso de cart&atilde;o de cr&eacute;dito <\/span>&ndash;<span class=\"weight_medium\"> basta usar o celular.<\/span><\/span><\/span><\/h4>\n<h4><span style=\"font-size: 12pt;\"><span class=\"weight_medium\"><span style=\"color: #f15a24;\"><strong>Solu&ccedil;&atilde;o: <\/strong><\/span><\/span><span class=\"weight_medium\" style=\"color: #ffffff;\">em parceria com a Fluido Filmes e a Niche, ag&ecirc;ncia do Twitter (atual X), recebemos os roteiros de 20 v&iacute;deos curtos de at&eacute; 40s (chamados de gifs porque rodavam em loop na plataforma do Twitter), e produzimos as cartelas ilustradas para anima&ccedil;&atilde;o. O resultado foram filmes animados din&acirc;micos e divertidos, que engajaram a comunidade de seguidores da <strong>Mastercard<\/strong>&nbsp;em sua p&aacute;gina no Twitter.<\/span><\/span><\/h4>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<h6 data-style-network=\"text-align:left;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #f15a24;\"><strong>Cliente:<\/strong><\/span> Mastercard<\/span><\/h6>\n<h6 data-style-network=\"text-align:left;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #f15a24;\"><strong>Ag&ecirc;ncia:<\/strong> <\/span>Niche (Twitter \/ Atual X)<\/span><\/h6>\n<h6 data-style-network=\"text-align:left;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #f15a24;\"><strong>Dire&ccedil;&atilde;o Visual:<\/strong> <\/span>Est&uacute;dio Rufus<\/span><\/h6>\n<h6 data-style-network=\"text-align:left;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #f15a24;\"><strong>Ilustra&ccedil;&atilde;o:<\/strong> <\/span>Guilherme Aranega<\/span><\/h6>\n<h6 data-style-network=\"text-align:left;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #f15a24;\"><strong>Dire&ccedil;&atilde;o e Anima&ccedil;&atilde;o:<\/strong>&nbsp;<\/span>Fluido Filmes<\/span><\/h6>\n<h6 data-style-network=\"text-align:left;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #f15a24;\"><strong>Roteiro:<\/strong>&nbsp;<\/span>Bia Poiani<\/span><\/h6>\n<h6 data-style-network=\"text-align:left;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #f15a24;\"><strong>Content Solutions Manager:<\/strong>&nbsp;<\/span>Pauline Gras (Niche)<\/span><\/h6>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"color: #f15a24;\">Ano:<\/span> <\/strong><span class=\"weight_medium\">2016<\/span><\/span><\/p>\n<h6 data-style-network=\"text-align:left;\"><\/h6>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt;\"><strong><em><span class=\"type_second\">V&iacute;deos &ndash; F.A.Q.<\/span><\/em><\/strong><\/span><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - 4 Passos\" src=\"https:\/\/player.vimeo.com\/video\/199831531?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Eu, Eu, Eu\" src=\"https:\/\/player.vimeo.com\/video\/199832658?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Liberou, Tocou, Pagou\" src=\"https:\/\/player.vimeo.com\/video\/199832816?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Meu Banco Pode\" src=\"https:\/\/player.vimeo.com\/video\/199832914?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Puff\" src=\"https:\/\/player.vimeo.com\/video\/199833590?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Qualquer Lugar\" src=\"https:\/\/player.vimeo.com\/video\/199833983?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Rapid&atilde;o\" src=\"https:\/\/player.vimeo.com\/video\/199834137?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Vendedor Esperto\" src=\"https:\/\/player.vimeo.com\/video\/199834710?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt;\"><strong><em><span class=\"type_second\">V&iacute;deos &ndash; Intera&ccedil;&atilde;o<\/span><\/em><\/strong><\/span><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Consegui\" src=\"https:\/\/player.vimeo.com\/video\/199836166?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Conta pra gente\" src=\"https:\/\/player.vimeo.com\/video\/199836188?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Mil Likes\" src=\"https:\/\/player.vimeo.com\/video\/199836208?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Palmas\" src=\"https:\/\/player.vimeo.com\/video\/199836234?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Seus Olhos\" src=\"https:\/\/player.vimeo.com\/video\/199836256?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt;\"><strong><em><span class=\"type_second\">V&iacute;deos &ndash; Surfando Novas Ondas<\/span><\/em><\/strong><\/span><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Livros\" src=\"https:\/\/player.vimeo.com\/video\/199841058?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Ambulante\" src=\"https:\/\/player.vimeo.com\/video\/199839886?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Pagamento\" src=\"https:\/\/player.vimeo.com\/video\/199841296?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Pizza\" src=\"https:\/\/player.vimeo.com\/video\/200006975?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Praia\" src=\"https:\/\/player.vimeo.com\/video\/200007003?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Selfie\" src=\"https:\/\/player.vimeo.com\/video\/200007030?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Samsung Pay Mastercard - Sem Dinheiro\" src=\"https:\/\/player.vimeo.com\/video\/200007056?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A Mastercard &eacute; l&iacute;der em servi&ccedil;os de solu&ccedil;&atilde;o de pagamento, oferecendo a mais avan&ccedil;ada tecnologia para pagamento seguro, conveniente e r&aacute;pido. O&nbsp;Samsung Pay&nbsp;&eacute; um m&eacute;todo de pagamento por aproxima&ccedil;&atilde;o de celulares e rel&oacute;gios da Samsung, que permite que o usu&aacute;rio cadastre cart&otilde;es de cr&eacute;dito, d&eacute;bito ou servi&ccedil;os para serem usados nos terminais magn&eacute;ticos, por meio [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13512,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-13510","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-animacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung Pay Mastercard - Est\u00fadio Rufus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rufus.art.br\/pt-br\/portfolio\/mastercard\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung Pay Mastercard - Est\u00fadio Rufus\" \/>\n<meta property=\"og:description\" content=\"A Mastercard &eacute; l&iacute;der em servi&ccedil;os de solu&ccedil;&atilde;o de pagamento, oferecendo a mais avan&ccedil;ada tecnologia para pagamento seguro, conveniente e r&aacute;pido. 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