{"id":13414,"date":"2017-12-14T17:24:44","date_gmt":"2017-12-14T20:24:44","guid":{"rendered":"https:\/\/rufus.art.br\/?post_type=portfolio&#038;p=13414"},"modified":"2024-01-18T18:31:35","modified_gmt":"2024-01-18T21:31:35","slug":"bradescocarnaval","status":"publish","type":"portfolio","link":"https:\/\/rufus.art.br\/pt-br\/portfolio\/bradescocarnaval\/","title":{"rendered":"Bradesco Carnaval"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<h3><span style=\"font-size: 18pt; color: #ffffff;\">O <strong>Bradesco<\/strong> &eacute; um dos maiores grupos financeiros do Brasil, com s&oacute;lida atua&ccedil;&atilde;o voltada aos interesses de seus clientes desde 1943.<\/span><br>\n<span style=\"font-size: 18pt; color: #ffffff;\">Al&eacute;m da excel&ecirc;ncia em servi&ccedil;os, destaca-se por ser um dos melhores gestores de recursos do mercado, com resultados constru&iacute;dos sobre bases sustent&aacute;veis.<\/span><\/h3>\n<p><span style=\"color: #ffffff; font-size: 12pt;\"><strong>Desafio: <\/strong><span class=\"weight_medium\">Criar uma proposta de p&ocirc;ster ilustrado para o Carnaval de Recife 2020, contemplando elementos da cultura local encaixados na pr&oacute;pria partitura do famoso frevo &ldquo;Vassourinha&rdquo;.<\/span><\/span><\/p>\n<p><span style=\"color: #ffffff; font-size: 12pt;\"><strong>Solu&ccedil;&atilde;o: <\/strong><span class=\"weight_medium\">Alinhamos o cronograma de produ&ccedil;&atilde;o desafiador com a art buyer da ag&ecirc;ncia e, ap&oacute;s conversar com o diretor de arte, desenvolvemos um rafe detalhando toda a composi&ccedil;&atilde;o da ilustra&ccedil;&atilde;o. Alguns pequenos ajustes foram feitos diretamente na finaliza&ccedil;&atilde;o da ilustra&ccedil;&atilde;o. Apesar do cliente ter gostado da linguagem visual, optou por seguir com outro conceito mais s&oacute;brio para a campanha.<\/span><\/span><\/p>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Cliente:<\/strong> <span class=\"weight_medium\">Bradesco<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Ag&ecirc;ncia: <\/strong><\/span><\/span><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span class=\"weight_medium\">Publicis<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Dire&ccedil;&atilde;o Visual:<\/strong> <span class=\"weight_medium\">Est&uacute;dio Rufus<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Ilustra&ccedil;&atilde;o:<\/strong> <span class=\"weight_medium\">Bruno Dias e Guilherme Aranega (Guira)<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Dire&ccedil;&atilde;o de Arte:<\/strong> <span class=\"weight_medium\">Eug&ecirc;nio Lima<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Art Buyer \/ Producer:<\/strong> <span class=\"weight_medium\">Selma Momosse<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Ano:<\/strong> <span class=\"weight_medium\">2020<\/span><\/span><\/span><\/h6>\n<p>&nbsp;<\/p>\n<h4 class=\"p1\" style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #ffffff;\"><strong><em><span class=\"s1 type_second\">M&uacute;sica &eacute; a ess&ecirc;ncia de todo Carnaval.<\/span><\/em><\/strong><\/span><\/h4>\n<h4 class=\"p1\" style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #ffffff;\"><em><span class=\"s1 type_second\">E os maiores carnavais do pa&iacute;s t&ecirc;m m&uacute;sicas que s&atilde;o como hinos da festa, sendo reconhecidas e cantadas pela multid&atilde;o desde a primeira nota.<\/span><\/em><\/span><\/h4>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1360px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:47.5%\"><noscript><img class=\"alignnone size-full wp-image-13416 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/titulo.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13416 lazyload ll\" alt=\"\" width=\"1360\" height=\"646\" data-sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/titulo.jpg 1360w, https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/titulo-300x143.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/titulo-1024x486.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/titulo-768x365.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1360px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:70.735294117647%\"><noscript><img class=\"alignnone size-full wp-image-13508 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/02.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13508 lazyload ll\" alt=\"\" width=\"1360\" height=\"962\" data-sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/02.jpg 1360w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/02-300x212.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/02-1024x724.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/02-768x543.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1360px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:139.63235294118%\"><noscript><img class=\"alignnone size-full wp-image-13417 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/03.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13417 lazyload ll\" alt=\"\" width=\"1360\" height=\"1899\" data-sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/03.jpg 1360w, https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/03-215x300.jpg 215w, https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/03-733x1024.jpg 733w, https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/03-768x1072.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2023\/10\/03-1100x1536.jpg 1100w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><iframe loading=\"lazy\" title=\"Vassourinhas\" src=\"https:\/\/player.vimeo.com\/video\/384095127?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1360px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:88.455882352941%\"><noscript><img class=\"alignnone size-full wp-image-13424 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/04.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13424 lazyload ll\" alt=\"\" width=\"1360\" height=\"1203\" data-sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/04.jpg 1360w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/04-300x265.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/04-1024x906.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/04-768x679.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1360px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:58.308823529412%\"><noscript><img class=\"alignnone size-full wp-image-13425 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/05.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13425 lazyload ll\" alt=\"\" width=\"1360\" height=\"795\" data-src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/05.jpg\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1360px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:79.411764705882%\"><noscript><img class=\"alignnone size-full wp-image-13426 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/06.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13426 lazyload ll\" alt=\"\" width=\"1360\" height=\"1080\" data-sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/06.jpg 1360w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/06-300x238.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/06-1024x813.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/06-768x610.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1360px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:73.235294117647%\"><noscript><img class=\"alignnone size-full wp-image-13427 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/07.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13427 lazyload ll\" alt=\"\" width=\"1360\" height=\"996\" data-sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/07.jpg 1360w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/07-300x220.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/07-1024x750.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/07-768x562.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1360px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:79.338235294118%\"><noscript><img class=\"alignnone size-full wp-image-13428 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/08.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13428 lazyload ll\" alt=\"\" width=\"1360\" height=\"1079\" data-sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/08.jpg 1360w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/08-300x238.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/08-1024x812.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/08-768x609.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<div class=\"artifact-gallery columns-2 \"><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:101.2012012012%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/09.jpeg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/09-480x486.jpeg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/09-320x324.jpeg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/09-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/09.jpeg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/09-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/09.jpeg 1920w\" title=\"09\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:101.2012012012%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/10.jpeg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/10-480x486.jpeg 480w, 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https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/11-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/11.jpeg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/11-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/11.jpeg 1920w\" title=\"11\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:101.2012012012%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/12.jpeg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/12-480x486.jpeg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/12-320x324.jpeg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/12-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/12.jpeg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/12-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/12.jpeg 1920w\" title=\"12\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:101.2012012012%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/13.jpeg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/13-480x486.jpeg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/13-320x324.jpeg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/13-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/13.jpeg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/13-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/13.jpeg 1920w\" title=\"13\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:101.2012012012%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/14.jpeg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/14-480x486.jpeg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/14-320x324.jpeg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/14-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/14.jpeg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/14-640x648.jpeg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/12\/14.jpeg 1920w\" title=\"14\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>O Bradesco &eacute; um dos maiores grupos financeiros do Brasil, com s&oacute;lida atua&ccedil;&atilde;o voltada aos interesses de seus clientes desde 1943. Al&eacute;m da excel&ecirc;ncia em servi&ccedil;os, destaca-se por ser um dos melhores gestores de recursos do mercado, com resultados constru&iacute;dos sobre bases sustent&aacute;veis. Desafio: Criar uma proposta de p&ocirc;ster ilustrado para o Carnaval de Recife [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13507,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-13414","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-ilustracao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bradesco Carnaval - Est\u00fadio Rufus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rufus.art.br\/pt-br\/portfolio\/bradescocarnaval\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bradesco Carnaval - Est\u00fadio Rufus\" \/>\n<meta property=\"og:description\" content=\"O Bradesco &eacute; um dos maiores grupos financeiros do Brasil, com s&oacute;lida atua&ccedil;&atilde;o voltada aos interesses de seus clientes desde 1943. Al&eacute;m da excel&ecirc;ncia em servi&ccedil;os, destaca-se por ser um dos melhores gestores de recursos do mercado, com resultados constru&iacute;dos sobre bases sustent&aacute;veis. 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