{"id":13037,"date":"2017-04-16T11:17:16","date_gmt":"2017-04-16T14:17:16","guid":{"rendered":"https:\/\/rufus.art.br\/?post_type=portfolio&#038;p=13037"},"modified":"2024-01-18T18:32:13","modified_gmt":"2024-01-18T21:32:13","slug":"heineken","status":"publish","type":"portfolio","link":"https:\/\/rufus.art.br\/pt-br\/portfolio\/heineken\/","title":{"rendered":"Heineken H41"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-small-padding bottom-medium-padding \"><\/div>\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \">\n<h3 style=\"text-align: left;\"><span class=\"weight_medium\" style=\"font-size: 18pt; color: #576e5a;\"><b>Em 1873, Gerard Heineken abriu sua pequena cervejaria familiar no centro da cidade de Amsterd&atilde;<\/b>. Uma cidade cheia de vida e energia, mesmo naquela &eacute;poca. A cervejaria cresceu na mesma velocidade que Amsterd&atilde;, e a dedica&ccedil;&atilde;o de Gerard &agrave; qualidade a transformou em um sucesso instant&acirc;neo.<\/span><\/h3>\n<h4 style=\"text-align: left;\"><span style=\"font-size: 12pt;\"><span class=\"weight_bold\" style=\"color: #576e5a;\">Desafio: <\/span><span class=\"weight_medium\" style=\"color: #000000;\">a cervejaria <strong>Heineken<\/strong>&nbsp;lan&ccedil;ou a <strong>H41<\/strong>, uma lager de Edi&ccedil;&atilde;o Limitada fabricada com uma levedura &ldquo;m&atilde;e&rdquo; rara descoberta na Patag&ocirc;nia. Desenvolvido pelos cervejeiros da marca, o novo lager tem um sabor mais completo, com notas picantes equilibradas por sutis notas frutadas. O desafio era criar uma pe&ccedil;a de comunica&ccedil;&atilde;o ilustrada para o evento oficial de lan&ccedil;amento da nova cerveja.<\/span><\/span><\/h4>\n<h4 style=\"text-align: left;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #576e5a;\"><strong>Solu&ccedil;&atilde;o:<\/strong> <\/span><span style=\"color: #000000;\">em parceria com a <strong>Edelman Amsterdam<\/strong>, criamos a ilustra&ccedil;&atilde;o de um p&ocirc;ster em tamanho A2 para uso impresso e digital, inspirado nas caracter&iacute;sticas da cerveja<strong> Heineken H41<\/strong>.<\/span><\/span><\/h4>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-medium-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-small-padding bottom-medium-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-medium-padding \">\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #576e5a;\"><strong>Cliente:<\/strong><\/span> <span class=\"weight_medium\">Heineken NL<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt; color: #576e5a;\"><span class=\"s1\"><strong>Ag&ecirc;ncia: <\/strong><\/span><\/span><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span class=\"weight_medium\">Edelman Amsterdam<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #576e5a;\"><strong>Dire&ccedil;&atilde;o criativa:<\/strong> <\/span><span class=\"weight_medium\">Est&uacute;dio Rufus<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt; color: #576e5a;\"><span class=\"s1\"><strong>Ilustra&ccedil;&atilde;o: <\/strong><\/span><\/span><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span class=\"weight_medium\">Bruno Dias e <\/span><\/span><\/span><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span class=\"weight_medium\">Guilherme Aranega<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #576e5a;\"><strong>Diretor de Cria&ccedil;&atilde;o:<\/strong><\/span> <span class=\"weight_medium\">Andre Matarazzo<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #576e5a;\"><strong>Ano:<\/strong> <\/span><span class=\"weight_medium\">2017<\/span><\/span><\/span><\/h6>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-medium-padding \"><\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:141.42857142857%\"><noscript><img class=\"alignnone size-full wp-image-13489 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/2dc87c5d4d5844f18ec56a71_rw_1920.jpeg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13489 lazyload ll\" alt=\"\" width=\"1400\" height=\"1980\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/2dc87c5d4d5844f18ec56a71_rw_1920.jpeg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/2dc87c5d4d5844f18ec56a71_rw_1920-212x300.jpeg 212w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/2dc87c5d4d5844f18ec56a71_rw_1920-724x1024.jpeg 724w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/2dc87c5d4d5844f18ec56a71_rw_1920-768x1086.jpeg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/2dc87c5d4d5844f18ec56a71_rw_1920-1086x1536.jpeg 1086w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:58.285714285714%\"><noscript><img class=\"alignnone size-full wp-image-13490 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/947044d01cad4de2be2a5584_rw_1920.jpeg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13490 lazyload ll\" alt=\"\" width=\"1400\" height=\"816\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/947044d01cad4de2be2a5584_rw_1920.jpeg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/947044d01cad4de2be2a5584_rw_1920-300x175.jpeg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/947044d01cad4de2be2a5584_rw_1920-1024x597.jpeg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/947044d01cad4de2be2a5584_rw_1920-768x448.jpeg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:64.285714285714%\"><noscript><img class=\"alignnone size-full wp-image-13491 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/3734f322504cb514513877c0_rw_1920.jpeg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13491 lazyload ll\" alt=\"\" width=\"1400\" height=\"900\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/3734f322504cb514513877c0_rw_1920.jpeg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/3734f322504cb514513877c0_rw_1920-300x193.jpeg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/3734f322504cb514513877c0_rw_1920-1024x658.jpeg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/3734f322504cb514513877c0_rw_1920-768x494.jpeg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:41.5%\"><noscript><img class=\"alignnone size-full wp-image-13492 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/8cb3b2b746a4332471b29e85_rw_1920.jpeg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13492 lazyload ll\" alt=\"\" width=\"1400\" height=\"581\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/8cb3b2b746a4332471b29e85_rw_1920.jpeg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/8cb3b2b746a4332471b29e85_rw_1920-300x125.jpeg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/8cb3b2b746a4332471b29e85_rw_1920-1024x425.jpeg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/8cb3b2b746a4332471b29e85_rw_1920-768x319.jpeg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<h3><\/h3>\n<h3 style=\"text-align: right;\"><strong><span style=\"color: #576e5a;\"><em><span class=\"type_second\">Um pouco do processo de cria&ccedil;&atilde;o.<\/span><\/em><\/span><\/strong><\/h3>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:650px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:140.375%\"><noscript><img class=\"alignnone wp-image-13501 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/processo.gif\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13501 lazyload ll\" alt=\"\" width=\"650\" height=\"912\" data-src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/processo.gif\"><\/figure><\/div><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Em 1873, Gerard Heineken abriu sua pequena cervejaria familiar no centro da cidade de Amsterd&atilde;. Uma cidade cheia de vida e energia, mesmo naquela &eacute;poca. A cervejaria cresceu na mesma velocidade que Amsterd&atilde;, e a dedica&ccedil;&atilde;o de Gerard &agrave; qualidade a transformou em um sucesso instant&acirc;neo. Desafio: a cervejaria Heineken&nbsp;lan&ccedil;ou a H41, uma lager de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13394,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-13037","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-ilustracao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken H41 - Est\u00fadio Rufus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rufus.art.br\/pt-br\/portfolio\/heineken\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken H41 - Est\u00fadio Rufus\" \/>\n<meta property=\"og:description\" content=\"Em 1873, Gerard Heineken abriu sua pequena cervejaria familiar no centro da cidade de Amsterd&atilde;. Uma cidade cheia de vida e energia, mesmo naquela &eacute;poca. A cervejaria cresceu na mesma velocidade que Amsterd&atilde;, e a dedica&ccedil;&atilde;o de Gerard &agrave; qualidade a transformou em um sucesso instant&acirc;neo. 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