{"id":12964,"date":"2017-08-19T18:13:23","date_gmt":"2017-08-19T21:13:23","guid":{"rendered":"https:\/\/rufus.art.br\/?post_type=portfolio&#038;p=12964"},"modified":"2023-10-16T19:31:08","modified_gmt":"2023-10-16T22:31:08","slug":"koonesbeer","status":"publish","type":"portfolio","link":"https:\/\/rufus.art.br\/pt-br\/portfolio\/koonesbeer\/","title":{"rendered":"Koones Beer"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-small-padding \">\n<h3><span class=\"weight_medium\" style=\"font-size: 18pt; color: #825ca8;\">A <strong>Koones Beer<\/strong> &eacute; uma cerveja artesanal para pessoas que valorizam a <strong>experi&ecirc;ncia de beber uma boa cerveja<\/strong> <strong>juntos<\/strong>.<\/span><\/h3>\n<h4><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #825ca8;\"><strong>Desafio:<\/strong><\/span> Criar ilustra&ccedil;&otilde;es para comp&ocirc;r a identidade visual e os r&oacute;tulos da <span class=\"weight_bold\">Koones Beer<\/span>.<\/span><\/h4>\n<h4><span style=\"font-size: 12pt;\"><span style=\"color: #825ca8;\"><strong>Solu&ccedil;&atilde;o:<\/strong> <\/span><span class=\"weight_medium\">Em parceria com a ag&ecirc;ncia updott, desenvolvemos diversos assets de ilustra&ccedil;&atilde;o criativos e ousados para compor as pe&ccedil;as de comunica&ccedil;&atilde;o e divulga&ccedil;&atilde;o, embalagens e r&oacute;tulos de 3 garrafas da <strong>Koones Beer<\/strong>.<\/span><\/span><\/h4>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-small-padding \">\n<h5><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span class=\"type_main weight_bold\" style=\"color: #825ca8;\">Cliente: <\/span><\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">Koones Beer<\/span><\/h5>\n<h5><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span class=\"type_main weight_bold\" style=\"color: #825ca8;\">Ag&ecirc;ncia: <\/span>Updott<\/span><\/h5>\n<h5><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span class=\"type_main weight_bold\" style=\"color: #825ca8;\">Ilustra&ccedil;&atilde;o: <\/span><\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">Est&uacute;dio Rufus<\/span><\/h5>\n<h5><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span class=\"type_main weight_bold\" style=\"color: #825ca8;\">Dire&ccedil;&atilde;o de Arte: <\/span><\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">Amanda Bellani <\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">(<\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">Updott)<\/span><\/h5>\n<h5><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span class=\"type_main weight_bold\" style=\"color: #825ca8;\">Creative Design Partner: <\/span><\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">Breno Frias <\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">(<\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">Updott)<\/span><\/h5>\n<h5><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span class=\"type_main weight_bold\" style=\"color: #825ca8;\">Ano: <\/span><\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">2017<\/span><\/h5>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1920px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:46.458333333333%\"><noscript><img class=\"alignnone size-full wp-image-12987 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/81ef1af4-3dd7-4b97-a90f-85b742af8469_rw_1920.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12987 lazyload ll\" alt=\"\" width=\"1920\" height=\"892\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/81ef1af4-3dd7-4b97-a90f-85b742af8469_rw_1920.jpg 1920w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/81ef1af4-3dd7-4b97-a90f-85b742af8469_rw_1920-300x139.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/81ef1af4-3dd7-4b97-a90f-85b742af8469_rw_1920-1024x476.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/81ef1af4-3dd7-4b97-a90f-85b742af8469_rw_1920-768x357.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/81ef1af4-3dd7-4b97-a90f-85b742af8469_rw_1920-1536x714.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1920px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:35.9375%\"><noscript><img class=\"alignnone size-full wp-image-12998 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/861bdae4-b6d2-47c1-9a8d-561c948e8995_rw_1920.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12998 lazyload ll\" alt=\"\" width=\"1920\" height=\"690\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/861bdae4-b6d2-47c1-9a8d-561c948e8995_rw_1920.jpg 1920w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/861bdae4-b6d2-47c1-9a8d-561c948e8995_rw_1920-300x108.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/861bdae4-b6d2-47c1-9a8d-561c948e8995_rw_1920-1024x368.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/861bdae4-b6d2-47c1-9a8d-561c948e8995_rw_1920-768x276.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/861bdae4-b6d2-47c1-9a8d-561c948e8995_rw_1920-1536x552.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:62.428571428571%\"><noscript><img class=\"alignnone size-full wp-image-13000 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/AnuncioRelogio.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13000 lazyload ll\" alt=\"\" width=\"1400\" height=\"874\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/AnuncioRelogio.jpg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/AnuncioRelogio-300x187.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/AnuncioRelogio-1024x639.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/AnuncioRelogio-768x479.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1920px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:35.9375%\"><noscript><img class=\"alignnone size-full wp-image-13001 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/e6dbe150-0399-4eea-ba06-618896431372_rw_1920.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13001 lazyload ll\" alt=\"\" width=\"1920\" height=\"690\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/e6dbe150-0399-4eea-ba06-618896431372_rw_1920.jpg 1920w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/e6dbe150-0399-4eea-ba06-618896431372_rw_1920-300x108.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/e6dbe150-0399-4eea-ba06-618896431372_rw_1920-1024x368.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/e6dbe150-0399-4eea-ba06-618896431372_rw_1920-768x276.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/e6dbe150-0399-4eea-ba06-618896431372_rw_1920-1536x552.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:58.214285714286%\"><noscript><img class=\"alignnone size-full wp-image-13002 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Convite.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13002 lazyload ll\" alt=\"\" width=\"1400\" height=\"815\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Convite.jpg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Convite-300x175.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Convite-1024x596.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Convite-768x447.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1000px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:103.2%\"><noscript><img class=\"alignnone wp-image-13003 size-full lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/IMG_6928-teste-e1695768246115.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13003 size-full lazyload ll\" alt=\"\" width=\"1000\" height=\"1032\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/IMG_6928-teste-e1695768246115.jpg 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/IMG_6928-teste-e1695768246115-291x300.jpg 291w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/IMG_6928-teste-e1695768246115-992x1024.jpg 992w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/IMG_6928-teste-e1695768246115-768x793.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<h5><span class=\"weight_medium\">As ilustra&ccedil;&otilde;es s&atilde;o fundamentais para trazer o tom divertido da marca <strong>Koones Beer.<\/strong><\/span><\/h5>\n<h5><span class=\"weight_medium\"><strong>Pernas<\/strong> <strong>diversas<\/strong> dan&ccedil;am juntas na <strong><span style=\"color: #f0783c;\">RUBENA America Red Ale<\/span>.<\/strong><\/span><\/h5>\n<h5><span class=\"weight_medium\"><strong>M&atilde;os<\/strong> <strong>distintas<\/strong> acenam e fazem gestos na <strong><span style=\"color: #5ecdf2;\">FACILA Session IPA<\/span>.<\/strong><\/span><\/h5>\n<h5><span class=\"weight_medium\"><strong>Olhos<\/strong> <strong>curiosos<\/strong> te observam na <span style=\"color: #71e390;\"><strong>SC&Iacute;VOLA American IPA<\/strong><\/span>. <\/span><\/h5>\n<h5><span class=\"weight_medium\">Todas as tribos se juntaram, ent&atilde;o <strong>TE JUNTA!<\/strong><\/span><\/h5>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1920px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:35.9375%\"><noscript><img class=\"alignnone size-full wp-image-13013 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/6bb22cc9-fed8-42a2-9e7f-9be399c0c0e8_rw_1920.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13013 lazyload ll\" alt=\"\" width=\"1920\" height=\"690\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/6bb22cc9-fed8-42a2-9e7f-9be399c0c0e8_rw_1920.jpg 1920w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/6bb22cc9-fed8-42a2-9e7f-9be399c0c0e8_rw_1920-300x108.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/6bb22cc9-fed8-42a2-9e7f-9be399c0c0e8_rw_1920-1024x368.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/6bb22cc9-fed8-42a2-9e7f-9be399c0c0e8_rw_1920-768x276.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/6bb22cc9-fed8-42a2-9e7f-9be399c0c0e8_rw_1920-1536x552.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1920px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:48.90625%\"><noscript><img class=\"alignnone size-full wp-image-13014 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Postersparede.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13014 lazyload ll\" alt=\"\" width=\"1920\" height=\"939\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Postersparede.jpg 1920w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Postersparede-300x147.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Postersparede-1024x501.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Postersparede-768x376.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/08\/Postersparede-1536x751.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A Koones Beer &eacute; uma cerveja artesanal para pessoas que valorizam a experi&ecirc;ncia de beber uma boa cerveja juntos. Desafio: Criar ilustra&ccedil;&otilde;es para comp&ocirc;r a identidade visual e os r&oacute;tulos da Koones Beer. Solu&ccedil;&atilde;o: Em parceria com a ag&ecirc;ncia updott, desenvolvemos diversos assets de ilustra&ccedil;&atilde;o criativos e ousados para compor as pe&ccedil;as de comunica&ccedil;&atilde;o e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12966,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-12964","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-embalagem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Koones Beer - Est\u00fadio Rufus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rufus.art.br\/pt-br\/portfolio\/koonesbeer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koones Beer - Est\u00fadio Rufus\" \/>\n<meta property=\"og:description\" content=\"A Koones Beer &eacute; uma cerveja artesanal para pessoas que valorizam a experi&ecirc;ncia de beber uma boa cerveja juntos. Desafio: Criar ilustra&ccedil;&otilde;es para comp&ocirc;r a identidade visual e os r&oacute;tulos da Koones Beer. 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