{"id":12497,"date":"2017-04-15T17:20:36","date_gmt":"2017-04-15T20:20:36","guid":{"rendered":"https:\/\/rufus.art.br\/?post_type=portfolio&#038;p=12497"},"modified":"2023-10-18T15:09:21","modified_gmt":"2023-10-18T18:09:21","slug":"next","status":"publish","type":"portfolio","link":"https:\/\/rufus.art.br\/pt-br\/portfolio\/next\/","title":{"rendered":"Banco Next"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-small-padding \">\n<header class=\"page-header content\" data-context=\"pages\" data-identity=\"id:p590c8a8764dd6e97d245453f33afe2e778d3b0222a92eab00cf84\" data-hover-hint=\"pageHeader\" data-hover-hint-id=\"p590c8a8764dd6e97d245453f33afe2e778d3b0222a92eab00cf84\">\n<h3><span class=\"weight_medium\" style=\"font-size: 18pt; color: #01ff5f;\"><strong>Next<\/strong> &eacute; o banco 100% digital do Banco Bradesco, que nasceu com a miss&atilde;o de oferecer para todos os brasileiros a oportunidade de ter uma conta com cart&atilde;o acess&iacute;vel.&nbsp;<\/span><\/h3>\n<h4 class=\"description\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><span style=\"color: #01ff5f;\"><strong>Desafio:<\/strong><\/span> desenvolver a biblioteca de ilustra&ccedil;&otilde;es com estilo outline e produzir 12 filmes animados de 15&Prime; e 30&Prime; para a campanha de lan&ccedil;amento do<strong> Banco Next<\/strong>.<\/span><\/h4>\n<h4 class=\"description\"><span class=\"weight_medium\" style=\"font-size: 12pt;\"><strong><span style=\"color: #01ff5f;\">Solu&ccedil;&atilde;o:<\/span> <\/strong><\/span><span class=\"weight_medium\" style=\"font-size: 12pt;\">em parceria com a ag&ecirc;ncia R\/GA, desenvolvemos mais de 85 ilustra&ccedil;&otilde;es, sendo que muitas delas foram utilizadas nas cartelas dos filmes animados, que traziam temas inusitados, para a campanha de lan&ccedil;amento de <strong>Banco Next<\/strong>.&nbsp;<\/span><\/h4>\n<\/header>\n<div class=\"page-content js-page-content\" data-context=\"pages\" data-identity=\"id:p590c8a8764dd6e97d245453f33afe2e778d3b0222a92eab00cf84\">\n<div id=\"project-canvas\" class=\"js-project-modules modules content\">\n<div id=\"project-modules\">\n<div class=\"project-module module text project-module-text align-center js-project-module e2e-site-project-module-text\">\n<div class=\"rich-text js-text-editable module-text\">\n<h4 data-style-network=\"text-align:left;\"><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-small-padding \">\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #01ff5f;\"><strong>Cliente:<\/strong> <\/span><span class=\"weight_medium\">Banco Next<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #01ff5f;\"><strong>Ag&ecirc;ncia:<\/strong> <\/span><span class=\"weight_medium\">R\/GA S&atilde;o Paulo<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #01ff5f;\"><strong>Dire&ccedil;&atilde;o:<\/strong> <\/span><span class=\"weight_medium\">Est&uacute;dio Rufus<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt; color: #01ff5f;\"><span class=\"s1\"><strong>Ilustra&ccedil;&atilde;o: <\/strong><\/span><\/span><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span class=\"weight_medium\">Bruno Dias, <\/span><\/span><\/span><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span class=\"weight_medium\">Guilherme Aranega e Guilherme Zamarioli<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #01ff5f;\"><strong>Anima&ccedil;&atilde;o:<\/strong> <\/span><span class=\"weight_medium\">Fluido Filmes<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #8e00d8;\"><span style=\"color: #01ff5f;\"><strong>Senior Producer:<\/strong><\/span>&nbsp;<\/span><span class=\"weight_medium\">Leonardo Jesus (R\/GA)<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #8e00d8;\"><span style=\"color: #01ff5f;\"><strong>Producer:<\/strong><\/span>&nbsp;<\/span><span class=\"weight_medium\">Beatriz Couto (R\/GA)<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #8e00d8;\"><span style=\"color: #01ff5f;\"><strong>Producer:<\/strong><\/span>&nbsp;<\/span><span class=\"weight_medium\">Caroline Bonani (R\/GA)<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #01ff5f;\"><strong>Diretor de Cria&ccedil;&atilde;o:<\/strong> <\/span><span class=\"weight_medium\">Saulo Rodrigues (R\/GA)<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><span style=\"color: #01ff5f;\"><strong>Ano:<\/strong> <\/span><span class=\"weight_medium\">2017<\/span><\/span><\/span><\/h6>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<h1 class=\"p1\" style=\"text-align: right;\"><span style=\"color: #01ff5f;\"><strong><em><span class=\"s1 middle-intro type_second\">15&Prime;<\/span><\/em><\/strong><\/span><\/h1>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><iframe loading=\"lazy\" title=\"Bateria\" src=\"https:\/\/player.vimeo.com\/video\/216058246?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"TV\" src=\"https:\/\/player.vimeo.com\/video\/216056386?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Navio\" src=\"https:\/\/player.vimeo.com\/video\/216056367?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Jaqueta\" src=\"https:\/\/player.vimeo.com\/video\/216056350?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Guarda Roupa\" src=\"https:\/\/player.vimeo.com\/video\/216056334?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"FoodTruck\" src=\"https:\/\/player.vimeo.com\/video\/216056324?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Danc&#807;a\" src=\"https:\/\/player.vimeo.com\/video\/216056311?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Academia\" src=\"https:\/\/player.vimeo.com\/video\/216056299?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<h1 class=\"p1\" style=\"text-align: right;\"><span style=\"color: #01ff5f;\"><strong><em><span class=\"s1 middle-intro type_second\">30&Prime;<\/span><\/em><\/strong><\/span><\/h1>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<p><iframe loading=\"lazy\" title=\"Festa\" src=\"https:\/\/player.vimeo.com\/video\/216053762?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Emprego\" src=\"https:\/\/player.vimeo.com\/video\/216053736?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Cachorro\" src=\"https:\/\/player.vimeo.com\/video\/216053717?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Blog\" src=\"https:\/\/player.vimeo.com\/video\/216053676?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-small-padding center \">\n<h3 class=\"p1\" style=\"text-align: center;\"><strong><em><span class=\"s1 type_second\">Biblioteca de ilustra&ccedil;&otilde;es<\/span><\/em><\/strong><\/h3>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding full-width \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:2560px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:59.1796875%\"><noscript><img class=\"alignnone wp-image-12714 size-full lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/ilustras2.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12714 size-full lazyload ll\" alt=\"\" width=\"2560\" height=\"1515\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/ilustras2.png 2560w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/ilustras2-300x178.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/ilustras2-1024x606.png 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/ilustras2-768x455.png 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/ilustras2-1536x909.png 1536w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/ilustras2-2048x1212.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Next &eacute; o banco 100% digital do Banco Bradesco, que nasceu com a miss&atilde;o de oferecer para todos os brasileiros a oportunidade de ter uma conta com cart&atilde;o acess&iacute;vel.&nbsp; Desafio: desenvolver a biblioteca de ilustra&ccedil;&otilde;es com estilo outline e produzir 12 filmes animados de 15&Prime; e 30&Prime; para a campanha de lan&ccedil;amento do Banco Next. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13366,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-12497","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-animacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banco Next - Est\u00fadio Rufus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rufus.art.br\/pt-br\/portfolio\/next\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banco Next - Est\u00fadio Rufus\" \/>\n<meta property=\"og:description\" content=\"Next &eacute; o banco 100% digital do Banco Bradesco, que nasceu com a miss&atilde;o de oferecer para todos os brasileiros a oportunidade de ter uma conta com cart&atilde;o acess&iacute;vel.&nbsp; Desafio: desenvolver a biblioteca de ilustra&ccedil;&otilde;es com estilo outline e produzir 12 filmes animados de 15&Prime; e 30&Prime; para a campanha de lan&ccedil;amento do Banco Next. 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