{"id":12262,"date":"2017-09-19T18:32:36","date_gmt":"2017-09-19T21:32:36","guid":{"rendered":"https:\/\/rufus.art.br\/?post_type=portfolio&#038;p=12262"},"modified":"2026-05-25T17:39:09","modified_gmt":"2026-05-25T20:39:09","slug":"waze","status":"publish","type":"portfolio","link":"https:\/\/rufus.art.br\/pt-br\/portfolio\/waze\/","title":{"rendered":"Google Waze"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-small-padding bottom-large-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--six-twelfths lap--auto palm--auto top-small-padding bottom-small-padding \">\n<h3><span class=\"weight_medium\" style=\"font-size: 18pt;\">Os criadores do <strong>Waze<\/strong> sabiam que era poss&iacute;vel deixar o tr&acirc;nsito menos chato. Em 2009, criaram um app de navega&ccedil;&atilde;o colaborativo que ajuda a contornar o tr&acirc;nsito.<\/span><\/h3>\n<div class=\"wz-split-section-content widget-color-transparent is-left width-normal \">\n<h3 class=\"wz-split-section-heading h2 enter enter-up delay-0\"><span class=\"weight_medium\" style=\"font-size: 18pt;\">Mais de 140 milh&otilde;es de Wazers depois, continuaram fi&eacute;is &agrave;s suas origens. A comunidade de editores de mapa, testadores Beta, tradutores, parceiros, usu&aacute;rios e carpoolers contribui em toda viagem. Buracos? Interdi&ccedil;&otilde;es? Precisa de rotas? Quer carona? N&atilde;o tem problema! Todos est&atilde;o juntos nessa miss&atilde;o.<\/span><\/h3>\n<\/div>\n<h4><\/h4>\n<h4><span style=\"font-size: 12pt;\"><strong>Desafio:&nbsp;<\/strong><span class=\"weight_medium\">Criar uma campanha digital para<\/span> <span class=\"weight_medium\">refor&ccedil;ar a habilidade do app Waze de reunir dados de navega&ccedil;&atilde;o e utiliza a intelig&ecirc;ncia local para mostrar conhecimento sobre sua audi&ecirc;ncia, para onde e quando dirigem, al&eacute;m do contexto dessas navega&ccedil;&otilde;es.<\/span><\/span><\/h4>\n<h4><span style=\"font-size: 12pt;\"><strong>Solu&ccedil;&atilde;o: <\/strong><span class=\"weight_medium\">Em parceria com a R\/GA S&atilde;o Paulo, desenvolvemos os concepts 2D, produ&ccedil;&atilde;o 3D do bairro e carrinhos, anima&ccedil;&atilde;o 3D e produ&ccedil;&atilde;o sonora da campanha completa de Google Waze voltada para B2B.<\/span><\/span><\/h4>\n<h4><span style=\"font-size: 12pt;\"><strong>Veicula&ccedil;&atilde;o:<\/strong> <span class=\"weight_medium\">OOH \/ Internet<\/span><\/span><\/h4>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-small-padding bottom-large-padding \"><\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \">\n<p><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Cliente:<\/strong> <span class=\"weight_medium\">Google Waze<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span class=\"type_main\"><span class=\"s1\"><strong>Ag&ecirc;ncia: <\/strong><\/span><\/span><span class=\"type_main\"><span class=\"s1\"><span class=\"weight_medium\">R\/GA S&atilde;o Paulo<\/span><\/span><\/span><\/span><\/p>\n<p><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Dire&ccedil;&atilde;o Criativa:<\/strong> <span class=\"weight_medium\">Est&uacute;dio Rufus<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Concept 2D: <\/strong><span class=\"weight_medium\">Bruno Dias e Guilherme Aranega<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span class=\"type_main\"><span class=\"s1\"><strong>Modelagem 3D:<\/strong> <span class=\"weight_medium\">Beto Prado e Rafael Segnini<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Render 3D:<\/strong> <span class=\"weight_normal weight_medium\">Rafael Segnini e<\/span> <span class=\"type_main\"><span class=\"s1\"><span class=\"weight_medium\">Nat&aacute;lia Okimoto<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span class=\"weight_bold\">Anima&ccedil;&atilde;o 3D:<\/span> <span class=\"weight_medium\">Fluido Filmes<\/span><\/span><\/p>\n<p><span class=\"s1 weight_medium\" style=\"font-size: 12pt;\"><strong>Diretor de Arte:<\/strong> Doda Ferrari (R\/GA)<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span class=\"weight_medium\"><strong>Senior Visual Designer: <\/strong><span class=\"type_main\"><span class=\"s1\">Leonardo Francisconi (R\/GA)<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span class=\"weight_medium\"><strong>Senior Producer: <\/strong><span class=\"type_main\"><span class=\"s1\">Leonardo Jesus (R\/GA)<\/span><\/span><\/span><\/span><\/p>\n<p><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Ano:<\/strong> <span class=\"weight_medium\">2018<\/span><\/span><\/span><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-small-padding bottom-large-padding \"><\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding center \">\n<p><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Concept de cen&aacute;rios<\/span><\/em><\/span><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><figure class=\"lazyload-container\"><noscript><img class=\"size-full wp-image-12323 alignleft lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12323 alignleft lazyload ll\" alt=\"\" width=\"1000\" height=\"538\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02.png 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02-300x161.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02-768x413.png 768w\"><\/figure><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\"><em><span class=\"type_second\">Planta baixa da cidade<\/span><\/em><\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><figure class=\"lazyload-container\" data-align=\"none\"><noscript><img class=\"alignnone size-full wp-image-12324 alignright lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12324 alignright lazyload ll\" alt=\"\" width=\"1000\" height=\"538\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03.png 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03-300x161.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03-768x413.png 768w\"><\/figure><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\"><em><span class=\"type_second\">Perspectiva Isom&eacute;trica da cidade<\/span><\/em><\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<h4><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Render 3D da cidade<\/span><\/em><\/span><\/h4>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1300px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:46.846153846154%\"><noscript><img class=\"wp-image-12334 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04c.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12334 size-full aligncenter lazyload ll\" alt=\"\" width=\"1300\" height=\"609\" data-sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04c.png 1300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04c-300x141.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04c-1024x480.png 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04c-768x360.png 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<h4><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Concept art dos estabelecimentos<\/span><\/em><\/span><\/h4>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1298px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:107.39599383667%\"><noscript><img class=\"aligncenter wp-image-12366 size-full lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estabelecimentos-e1695235794491.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12366 size-full lazyload ll\" alt=\"\" width=\"1298\" height=\"1394\" data-sizes=\"auto, (max-width: 1298px) 100vw, 1298px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estabelecimentos-e1695235794491.png 1298w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estabelecimentos-e1695235794491-279x300.png 279w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estabelecimentos-e1695235794491-953x1024.png 953w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estabelecimentos-e1695235794491-768x825.png 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<h4><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Render 3D dos estabelecimentos<\/span><\/em><\/span><\/h4>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<div class=\"artifact-gallery columns-3 \"><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0010_Layer-1-1024x1024-640x640.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0010_Layer-1-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0010_Layer-1-1024x1024-213x213.jpg 213w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0010_Layer-1-1024x1024-427x427.jpg 427w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0010_Layer-1-1024x1024-640x640.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0010_Layer-1-1024x1024-427x427.jpg 427w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0010_Layer-1-1024x1024.jpg 1280w\" title=\"estab_0010_Layer 1\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0009_Layer-2-1024x1024-640x640.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0009_Layer-2-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0009_Layer-2-1024x1024-213x213.jpg 213w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0009_Layer-2-1024x1024-427x427.jpg 427w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0009_Layer-2-1024x1024-640x640.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0009_Layer-2-1024x1024-427x427.jpg 427w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0009_Layer-2-1024x1024.jpg 1280w\" title=\"estab_0009_Layer 2\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0007_Layer-4-1024x1024-640x640.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0007_Layer-4-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0007_Layer-4-1024x1024-213x213.jpg 213w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0007_Layer-4-1024x1024-427x427.jpg 427w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0007_Layer-4-1024x1024-640x640.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0007_Layer-4-1024x1024-427x427.jpg 427w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0007_Layer-4-1024x1024.jpg 1280w\" title=\"estab_0007_Layer 4\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><\/div>\n<\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<div class=\"artifact-gallery columns-4 \"><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0000_Layer-11-1024x1024-480x480.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0000_Layer-11-1024x1024-240x240.jpg 240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0000_Layer-11-1024x1024-160x160.jpg 160w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0000_Layer-11-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0000_Layer-11-1024x1024-480x480.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0000_Layer-11-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0000_Layer-11-1024x1024-960x960.jpg 960w\" title=\"estab_0000_Layer 11\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0001_Layer-10-1024x1024-480x480.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0001_Layer-10-1024x1024-240x240.jpg 240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0001_Layer-10-1024x1024-160x160.jpg 160w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0001_Layer-10-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0001_Layer-10-1024x1024-480x480.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0001_Layer-10-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0001_Layer-10-1024x1024-960x960.jpg 960w\" title=\"estab_0001_Layer 10\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0002_Layer-9-1024x1024-480x480.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0002_Layer-9-1024x1024-240x240.jpg 240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0002_Layer-9-1024x1024-160x160.jpg 160w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0002_Layer-9-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0002_Layer-9-1024x1024-480x480.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0002_Layer-9-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0002_Layer-9-1024x1024-960x960.jpg 960w\" title=\"estab_0002_Layer 9\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0003_Layer-8-1024x1024-480x480.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0003_Layer-8-1024x1024-240x240.jpg 240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0003_Layer-8-1024x1024-160x160.jpg 160w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0003_Layer-8-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0003_Layer-8-1024x1024-480x480.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0003_Layer-8-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0003_Layer-8-1024x1024-960x960.jpg 960w\" title=\"estab_0003_Layer 8\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0004_Layer-7-1024x1024-480x480.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0004_Layer-7-1024x1024-240x240.jpg 240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0004_Layer-7-1024x1024-160x160.jpg 160w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0004_Layer-7-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0004_Layer-7-1024x1024-480x480.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0004_Layer-7-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0004_Layer-7-1024x1024-960x960.jpg 960w\" title=\"estab_0004_Layer 7\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0005_Layer-6-1024x1024-480x480.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0005_Layer-6-1024x1024-240x240.jpg 240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0005_Layer-6-1024x1024-160x160.jpg 160w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0005_Layer-6-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0005_Layer-6-1024x1024-480x480.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0005_Layer-6-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0005_Layer-6-1024x1024-960x960.jpg 960w\" title=\"estab_0005_Layer 6\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0006_Layer-5-1024x1024-480x480.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0006_Layer-5-1024x1024-240x240.jpg 240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0006_Layer-5-1024x1024-160x160.jpg 160w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0006_Layer-5-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0006_Layer-5-1024x1024-480x480.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0006_Layer-5-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0006_Layer-5-1024x1024-960x960.jpg 960w\" title=\"estab_0006_Layer 5\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:100%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0008_Layer-3-1024x1024-480x480.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0008_Layer-3-1024x1024-240x240.jpg 240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0008_Layer-3-1024x1024-160x160.jpg 160w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0008_Layer-3-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0008_Layer-3-1024x1024-480x480.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0008_Layer-3-1024x1024-320x320.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/estab_0008_Layer-3-1024x1024-960x960.jpg 960w\" title=\"estab_0008_Layer 3\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><\/div>\n<\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<h4><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Modelagem 3D dos carrinhos<\/span><\/em><\/span><\/h4>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding full-width \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:2560px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:51.796875%\"><noscript><img class=\"alignnone size-full wp-image-12411 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/carrinhos3.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12411 aligncenter lazyload ll\" alt=\"\" width=\"2560\" height=\"1326\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/carrinhos3.png 2560w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/carrinhos3-300x155.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/carrinhos3-1024x530.png 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/carrinhos3-768x398.png 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/carrinhos3-1536x796.png 1536w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/carrinhos3-2048x1061.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<h4><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">&Iacute;cones<\/span><\/em><\/span><\/h4>\n<\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1532px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:40.992167101828%\"><noscript><img class=\"alignnone wp-image-12486 size-full lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/icons4-e1695325783505.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12486 size-full lazyload ll\" alt=\"\" width=\"1532\" height=\"628\" data-sizes=\"auto, (max-width: 1532px) 100vw, 1532px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/icons4-e1695325783505.png 1532w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/icons4-e1695325783505-300x123.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/icons4-e1695325783505-1024x420.png 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/icons4-e1695325783505-768x315.png 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<h4><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Composi&ccedil;&otilde;es<\/span><\/em><\/span><\/h4>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding full-width \">\n<div class=\"carousel artifact-slider \"><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/01-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/01-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/01-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/01-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/01-1-720x484.png 720w\" title=\"01\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02-2-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02-2.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02-2.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02-2.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/02-2-720x484.png 720w\" title=\"02\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03-2-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03-2.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03-2.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03-2.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/03-2-720x484.png 720w\" title=\"03\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04-2-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04-2.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04-2.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04-2.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/04-2-720x484.png 720w\" title=\"04\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/05-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/05-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/05-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/05-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/05-1-720x484.png 720w\" title=\"05\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/06-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/06-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/06-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/06-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/06-1-720x484.png 720w\" title=\"06\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/07-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/07-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/07-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/07-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/07-1-720x484.png 720w\" title=\"07\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/08-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/08-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/08-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/08-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/08-1-720x484.png 720w\" title=\"08\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/09-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/09-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/09-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/09-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/09-1-720x484.png 720w\" title=\"09\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/10-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/10-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/10-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/10-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/10-1-720x484.png 720w\" title=\"10\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/11-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/11-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/11-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/11-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/11-1-720x484.png 720w\" title=\"11\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/12-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/12-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/12-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/12-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/12-1-720x484.png 720w\" title=\"12\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:67.2%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/13-1-720x484.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/13-1.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/13-1.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/13-1.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/13-1-720x484.png 720w\" title=\"13\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<h4><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Anima&ccedil;&otilde;es<\/span><\/em><\/span><\/h4>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Waze. Mobility for Brands (Compiled Version I)\" src=\"https:\/\/player.vimeo.com\/video\/254915693?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Waze. Mobility for Brands (Compiled Version II)\" src=\"https:\/\/player.vimeo.com\/video\/254915829?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<p><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Prints<\/span><\/em><\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1424px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:64.957865168539%\"><noscript><img class=\"alignnone size-full wp-image-12430 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-3.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12430 aligncenter lazyload ll\" alt=\"\" width=\"1424\" height=\"925\" data-sizes=\"auto, (max-width: 1424px) 100vw, 1424px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-3.jpg 1424w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-3-300x195.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-3-1024x665.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-3-768x499.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:842px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:75.059382422803%\"><noscript><img class=\"alignnone size-full wp-image-12432 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/outdoor3.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12432 lazyload ll\" alt=\"\" width=\"842\" height=\"632\" data-sizes=\"auto, (max-width: 842px) 100vw, 842px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/outdoor3.jpg 842w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/outdoor3-300x225.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/outdoor3-768x576.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:551px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:114.70054446461%\"><noscript><img class=\"alignnone size-full wp-image-12433 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/outdoor2.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12433 lazyload ll\" alt=\"\" width=\"551\" height=\"632\" data-sizes=\"auto, (max-width: 551px) 100vw, 551px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/outdoor2.jpg 551w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/outdoor2-262x300.jpg 262w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-small-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1424px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:66.713483146067%\"><noscript><img class=\"alignnone size-full wp-image-12431 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-2.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12431 aligncenter lazyload ll\" alt=\"\" width=\"1424\" height=\"950\" data-sizes=\"auto, (max-width: 1424px) 100vw, 1424px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-2.jpg 1424w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-2-300x200.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-2-1024x683.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/mockup-2-768x512.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<h1 class=\"p1\" style=\"text-align: center;\"><strong><span class=\"s1 type_second\">Waze. Mobility Insights<\/span><\/strong><\/h1>\n<h1 class=\"p1\" style=\"text-align: center;\"><strong><span class=\"s1 type_second\">&nbsp;<\/span><\/strong><\/h1>\n<\/div>\n<div class=\"grid__item seven-twelfths portable--six-twelfths lap--auto palm--auto top-small-padding bottom-medium-padding center \">\n<h4 class=\"p1\"><span class=\"weight_medium\"><span class=\"s1\">Meses depois, a partir de um novo convite da R\/GA S&atilde;o Paulo, desenvolvemos uma segunda campanha contemplando 3 infogr&aacute;ficos 3D com vista superior, que tiveram desdobramento em prints e filmes animados. <\/span><\/span><\/h4>\n<h4 class=\"p1\"><span class=\"weight_medium\"><span class=\"s1\">As ruas da cidade foram usadas como suporte para os infogr&aacute;ficos comunicarem as m&eacute;tricas e resultados <\/span><span class=\"s1\">da campanha <strong>Mobility for Brands<\/strong> para as empresas anunciantes e potenciais clientes corporativos.<\/span><\/span><\/h4>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center \">\n<h4 class=\"p1\"><em><span class=\"s1 type_second\">Prints &bull; Meio&amp;Mensagem e Propmark<\/span><\/em><\/h4>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:73.428571428571%\"><noscript><img class=\"size-full wp-image-12453 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints01.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12453 aligncenter lazyload ll\" alt=\"\" width=\"1400\" height=\"1028\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints01.jpg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints01-300x220.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints01-1024x752.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints01-768x564.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:73.428571428571%\"><noscript><img class=\"size-full wp-image-12454 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints02.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12454 aligncenter lazyload ll\" alt=\"\" width=\"1400\" height=\"1028\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints02.jpg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints02-300x220.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints02-1024x752.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints02-768x564.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center  \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1400px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:73.428571428571%\"><noscript><img class=\"size-full wp-image-12455 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints03.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12455 aligncenter lazyload ll\" alt=\"\" width=\"1400\" height=\"1028\" data-sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints03.jpg 1400w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints03-300x220.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints03-1024x752.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2017\/01\/prints03-768x564.jpg 768w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<p><span style=\"font-size: 18pt;\"><em><span class=\"type_second\">Anima&ccedil;&otilde;es<\/span><\/em><\/span><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Waze. Mobility Insights (super)\" src=\"https:\/\/player.vimeo.com\/video\/311889703?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Waze. Mobility Insights (car rental)\" src=\"https:\/\/player.vimeo.com\/video\/311890440?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><iframe loading=\"lazy\" title=\"Waze. Mobility Insights (fast-food)\" src=\"https:\/\/player.vimeo.com\/video\/311891082?dnt=1&amp;app_id=122963\" width=\"1778\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Os criadores do Waze sabiam que era poss&iacute;vel deixar o tr&acirc;nsito menos chato. Em 2009, criaram um app de navega&ccedil;&atilde;o colaborativo que ajuda a contornar o tr&acirc;nsito. Mais de 140 milh&otilde;es de Wazers depois, continuaram fi&eacute;is &agrave;s suas origens. A comunidade de editores de mapa, testadores Beta, tradutores, parceiros, usu&aacute;rios e carpoolers contribui em toda [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12602,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-12262","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-3d","portfolio_category-embalagem"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Waze - Est\u00fadio Rufus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rufus.art.br\/pt-br\/portfolio\/waze\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Waze - Est\u00fadio Rufus\" \/>\n<meta property=\"og:description\" content=\"Os criadores do Waze sabiam que era poss&iacute;vel deixar o tr&acirc;nsito menos chato. 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