{"id":10581,"date":"2022-11-04T13:20:05","date_gmt":"2022-11-04T16:20:05","guid":{"rendered":"https:\/\/rufus.art.br\/?post_type=portfolio&#038;p=10581"},"modified":"2024-01-17T16:31:33","modified_gmt":"2024-01-17T19:31:33","slug":"smartfit","status":"publish","type":"portfolio","link":"https:\/\/rufus.art.br\/pt-br\/portfolio\/smartfit\/","title":{"rendered":"Smart Fit"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-large-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<h3><span class=\"weight_medium\" style=\"font-size: 18pt;\">A <strong>Smart Fit<\/strong> &eacute; a rede de academias l&iacute;der no segmento na Am&eacute;rica Latina e a <strong>4&ordf; maior do mundo<\/strong>. Em 2022, tinha cerca de 1.225 unidades no Brasil e em outros 14 pa&iacute;ses da regi&atilde;o, al&eacute;m de mais de <strong>3,7 milh&otilde;es de clientes matriculados<\/strong>.<\/span><\/h3>\n<h4><span style=\"font-size: 12pt;\"><strong>Desafio:<\/strong> <span class=\"weight_medium\">A equipe de Produtos Digitais da <strong>Smart Fit<\/strong> nos convidou para desenvolver um estilo propriet&aacute;rio de ilustra&ccedil;&atilde;o, redesenhar a mascote Bell no novo estilo e criar uma biblioteca de ilustra&ccedil;&otilde;es modular que pudesse ser manipulada. O estilo seria implementado na comunica&ccedil;&atilde;o interna e digital da marca.<\/span><\/span><\/h4>\n<h4><span class=\"weight_medium\" style=\"font-size: 12pt;\"><strong>Solu&ccedil;&atilde;o:&nbsp;<\/strong>Ap&oacute;s um compartilhamento inicial de refer&ecirc;ncias visuais e aprofundamento do briefing do cliente, iniciamos a etapa de explora&ccedil;&atilde;o de estilo propriet&aacute;rio com algumas op&ccedil;&otilde;es. Ap&oacute;s algumas rodadas de feedback, chegamos a um estilo original de f&aacute;cil modularidade e escalabilidade para um sistema que pudesse ser explorado e evolu&iacute;do com o passar do tempo. Esse sistema de ilustra&ccedil;&atilde;o foi integrado ao manual de marca da Smart Fit.<\/span><\/h4>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-large-padding \"><\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Cliente:<\/strong> <span class=\"weight_medium\">Smart Fit<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Dire&ccedil;&atilde;o Criativa:<\/strong> <span class=\"weight_medium\">Est&uacute;dio Rufus<\/span><\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Ilustra&ccedil;&atilde;o:<\/strong> <span class=\"weight_medium\">Bruno Dias e Guilherme Aranega<\/span><\/span><\/span><\/h6>\n<h6><span style=\"font-size: 12pt;\"><span class=\"weight_bold\">Gerente de Produto:<\/span> <span class=\"weight_medium\">Diego Coradassi (Smart Fit)<\/span><\/span><\/h6>\n<h6><span style=\"font-size: 12pt;\"><span class=\"weight_bold\"><strong>Gerente de Canais Digitais: <\/strong><\/span><span class=\"weight_normal weight_medium\">Rafael Ujimori (Smart Fit)<\/span><\/span><\/h6>\n<h6><span style=\"font-size: 12pt;\"><span class=\"weight_bold\">Designer de Produto:<\/span> <span class=\"weight_medium\">Vin&iacute;cius Vasconcelos (Smart Fit)<\/span><\/span><\/h6>\n<h6><span class=\"type_main\" style=\"font-size: 12pt;\"><span class=\"s1\"><strong>Ano:<\/strong> <span class=\"weight_medium\">2022<\/span><\/span><\/span><\/h6>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<div class=\"carousel artifact-slider \"><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:62.155963302752%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-1024x636-720x447.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-1024x636.jpg 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-1024x636.jpg 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-1024x636.jpg 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-1024x636-720x447.jpg 720w\" title=\"01\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:62.1875%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1024x637-720x448.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1024x637.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1024x637.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1024x637.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1024x637-720x448.png 720w\" title=\"02\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:62.1875%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1024x637-720x448.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1024x637.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1024x637.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1024x637.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1024x637-720x448.png 720w\" title=\"03\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:62.1875%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1024x637-720x448.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1024x637.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1024x637.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1024x637.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1024x637-720x448.png 720w\" title=\"04\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:62.1875%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1024x637-720x448.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1024x637.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1024x637.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1024x637.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1024x637-720x448.png 720w\" title=\"05\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<h5><span style=\"font-size: 18pt; color: #fbb73c;\"><strong><em><span class=\"type_second\">Explora&ccedil;&atilde;o visual<\/span><\/em><\/strong><\/span><\/h5>\n<p class=\"p1\"><span class=\"s1 weight_medium\" style=\"font-size: 12pt;\">Foram apresentados alguns caminhos visuais, considerando: concept de personagens, diretrizes de finaliza&ccedil;&atilde;o de shapes, linhas e combina&ccedil;&atilde;o da paleta de cores. <\/span><span class=\"s1 weight_medium\" style=\"font-size: 12pt;\">Ap&oacute;s a valida&ccedil;&atilde;o de um dos caminhos propostos, desenvolvemos o estilo para criar a biblioteca completa de ilustra&ccedil;&otilde;es, al&eacute;m da mascote Bell.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><span style=\"font-size: 18pt; color: #fbb73c;\"><strong><em><span class=\"type_second\">Mascote Bell<\/span><\/em><\/strong><\/span><\/p>\n<p><span class=\"weight_medium\" style=\"font-size: 12pt;\">A Bell anteriormente era um mascote 3D inspirado no kettlebell de academia e foi redesenhado no estilo propriet&aacute;rio de ilustra&ccedil;&atilde;o com novas poses e express&otilde;es. A proposta &eacute; que o mascote seja utilizado nos t&oacute;tens das academias, materiais de marketing, site, app, redes sociais e newsletter, al&eacute;m da possibilidade de utiliza&ccedil;&atilde;o como Chatbot com intelig&ecirc;ncia artificial integrada para atendimento dos clientes via chat e WhatsApp.<\/span><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:602px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:102.15946843854%\"><noscript><img class=\"alignnone wp-image-11631 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-1.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11631 size-full aligncenter lazyload ll\" alt=\"\" width=\"602\" height=\"615\" data-sizes=\"auto, (max-width: 602px) 100vw, 602px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-1.jpg 602w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-1-294x300.jpg 294w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Boas-vindas<\/span><\/p>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<p>&nbsp;<\/p>\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:803px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:93.524283935243%\"><noscript><img class=\"alignnone wp-image-11632 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11632 size-full aligncenter lazyload ll\" alt=\"\" width=\"803\" height=\"751\" data-sizes=\"auto, (max-width: 803px) 100vw, 803px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02.jpg 803w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-300x281.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-768x718.jpg 768w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">No Treino<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:602px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:102.15946843854%\"><noscript><img class=\"alignnone size-full wp-image-11644 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11644 aligncenter lazyload ll\" alt=\"\" width=\"602\" height=\"615\" data-sizes=\"auto, (max-width: 602px) 100vw, 602px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03.jpg 602w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-294x300.jpg 294w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Fim de Treino<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:602px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:102.15946843854%\"><noscript><img class=\"alignnone wp-image-11645 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11645 size-full aligncenter lazyload ll\" alt=\"\" width=\"602\" height=\"615\" data-sizes=\"auto, (max-width: 602px) 100vw, 602px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04.jpg 602w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-294x300.jpg 294w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Confiante<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:602px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:102.15946843854%\"><noscript><img class=\"alignnone wp-image-11646 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11646 size-full aligncenter lazyload ll\" alt=\"\" width=\"602\" height=\"615\" data-sizes=\"auto, (max-width: 602px) 100vw, 602px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05.jpg 602w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-294x300.jpg 294w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Vibrante<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:602px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:102.15946843854%\"><noscript><img class=\"alignnone wp-image-11647 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/06.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11647 size-full aligncenter lazyload ll\" alt=\"\" width=\"602\" height=\"615\" data-sizes=\"auto, (max-width: 602px) 100vw, 602px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/06.jpg 602w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/06-294x300.jpg 294w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Envergonhado<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:602px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:102.15946843854%\"><noscript><img class=\"alignnone wp-image-11648 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/07.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11648 size-full aligncenter lazyload ll\" alt=\"\" width=\"602\" height=\"615\" data-sizes=\"auto, (max-width: 602px) 100vw, 602px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/07.jpg 602w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/07-294x300.jpg 294w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Empolgado<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<p style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #fbb73c;\"><strong><em><span class=\"type_second\">Biblioteca de Personagens<\/span><\/em><\/strong><\/span><\/p>\n<p><span class=\"weight_medium\" style=\"font-size: 12pt;\">Para explora&ccedil;&atilde;o de personagens (alunos, professores e funcion&aacute;rios), desenvolvemos uma biblioteca de ilustra&ccedil;&otilde;es que valoriza a diversidade, nas seguintes varia&ccedil;&otilde;es: g&ecirc;nero, biotipo (corpo), cabelo, altura, express&otilde;es faciais, roupas e poses.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1800px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:63.833333333333%\"><noscript><img class=\"alignnone size-full wp-image-11654 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Mulheres.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11654 aligncenter lazyload ll\" alt=\"\" width=\"1800\" height=\"1149\" data-sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Mulheres.jpg 1800w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Mulheres-300x192.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Mulheres-1024x654.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Mulheres-768x490.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Mulheres-1536x980.jpg 1536w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Alunas<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2560px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:63.828125%\"><noscript><img class=\"alignnone size-full wp-image-11655 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/homens-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11655 aligncenter lazyload ll\" alt=\"\" width=\"2560\" height=\"1634\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/homens-scaled.jpg 2560w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/homens-300x191.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/homens-1024x654.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/homens-768x490.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/homens-1536x980.jpg 1536w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/homens-2048x1307.jpg 2048w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Alunos<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<div class=\"artifact-gallery columns-2 \"><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:52.581755593804%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01CabecasMulheres-1024x538-960x504.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01CabecasMulheres-1024x538-480x252.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01CabecasMulheres-1024x538-320x168.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01CabecasMulheres-1024x538-640x336.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01CabecasMulheres-1024x538-960x504.jpg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01CabecasMulheres-1024x538-640x336.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01CabecasMulheres-1024x538.jpg 1920w\" title=\"01CabecasMulheres\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:52.581755593804%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02CabecasHomens-1024x538-960x504.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02CabecasHomens-1024x538-480x252.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02CabecasHomens-1024x538-320x168.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02CabecasHomens-1024x538-640x336.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02CabecasHomens-1024x538-960x504.jpg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02CabecasHomens-1024x538-640x336.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02CabecasHomens-1024x538.jpg 1920w\" title=\"02CabecasHomens\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><\/div>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Express&otilde;es Faciais &bull; Alunos<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1000px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:61.7%\"><noscript><img class=\"alignnone size-full wp-image-11665 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios1.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11665 aligncenter lazyload ll\" alt=\"\" width=\"1000\" height=\"617\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios1.jpg 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios1-300x185.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios1-768x474.jpg 768w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Recepcionista<\/span><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1666px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:61.704681872749%\"><noscript><img class=\"alignnone wp-image-11666 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios2.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11666 size-full aligncenter lazyload ll\" alt=\"\" width=\"1666\" height=\"1028\" data-sizes=\"auto, (max-width: 1666px) 100vw, 1666px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios2.jpg 1666w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios2-300x185.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios2-1024x632.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios2-768x474.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/funcionarios2-1536x948.jpg 1536w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Nutricionista<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1000px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:61.7%\"><noscript><img class=\"alignnone size-full wp-image-11669 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/lider.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11669 aligncenter lazyload ll\" alt=\"\" width=\"1000\" height=\"617\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/lider.jpg 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/lider-300x185.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/lider-768x474.jpg 768w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">L&iacute;der de Unidade<\/span><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1000px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:61.7%\"><noscript><img class=\"size-full wp-image-11671 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/personal-1.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11671 aligncenter lazyload ll\" alt=\"\" width=\"1000\" height=\"617\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/personal-1.jpg 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/personal-1-300x185.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/personal-1-768x474.jpg 768w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Personal Trainer<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1800px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:43.388888888889%\"><noscript><img class=\"alignnone size-full wp-image-11672 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Professor.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11672 aligncenter lazyload ll\" alt=\"\" width=\"1800\" height=\"781\" data-sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Professor.jpg 1800w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Professor-300x130.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Professor-1024x444.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Professor-768x333.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Professor-1536x666.jpg 1536w\"><\/figure><\/div><\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Professor<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item ten-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \">\n<div class=\"artifact-gallery columns-2 \"><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:52.6%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01Cabecasfuncionarios-960x505.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01Cabecasfuncionarios-480x252.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01Cabecasfuncionarios-320x168.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01Cabecasfuncionarios-640x337.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01Cabecasfuncionarios-960x505.jpg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01Cabecasfuncionarios-640x337.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01Cabecasfuncionarios.jpg 1920w\" title=\"01Cabecasfuncionarios\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><div class=\"artifact-gallery--item\"><div class=\"lazyload-container ratio-enabled\"><figure class=\"lazyload-container\" style=\"padding-top:52.6%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02Cabecasfuncionarios-960x505.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02Cabecasfuncionarios-480x252.jpg 480w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02Cabecasfuncionarios-320x168.jpg 320w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02Cabecasfuncionarios-640x337.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02Cabecasfuncionarios-960x505.jpg 960w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02Cabecasfuncionarios-640x337.jpg 640w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02Cabecasfuncionarios.jpg 1920w\" title=\"02Cabecasfuncionarios\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><\/div><\/div><\/div>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Express&otilde;es Faciais &bull; Funcion&aacute;rios<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><span style=\"font-size: 18pt; color: #fbb73c;\"><strong><em><span class=\"type_second\">A&ccedil;&otilde;es e Objetivos<\/span><\/em><\/strong><\/span><\/p>\n<p><span class=\"weight_medium\" style=\"font-size: 12pt;\">Ap&oacute;s fazer matr&iacute;cula no plano Black ou Smart, o aluno(a) pode montar seu treino de acordo seu objetivo principal no momento.<\/span><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1000px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:74.8%\"><noscript><img class=\"alignnone size-full wp-image-11688 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-6.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11688 aligncenter lazyload ll\" alt=\"\" width=\"1000\" height=\"748\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-6.png 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-6-300x224.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-6-768x574.png 768w\"><\/figure><\/div><\/p>\n<h5><\/h5>\n<h5 style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Alimenta&ccedil;&atilde;o &bull; Nutri&ccedil;&atilde;o<\/span><\/h5>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:999px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:74.874874874875%\"><noscript><img class=\"wp-image-11689 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-1.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11689 size-full aligncenter lazyload ll\" alt=\"\" width=\"999\" height=\"748\" data-sizes=\"auto, (max-width: 999px) 100vw, 999px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-1.png 999w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-1-300x225.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-1-768x575.png 768w\"><\/figure><\/div><\/p>\n<h5><\/h5>\n<h5 style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Forma de Pagamento<\/span><\/h5>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1000px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:74.8%\"><noscript><img class=\"alignnone wp-image-11691 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-4.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11691 size-full aligncenter lazyload ll\" alt=\"\" width=\"1000\" height=\"748\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-4.png 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-4-300x224.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-4-768x574.png 768w\"><\/figure><\/div><\/p>\n<h5><\/h5>\n<h5 style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Calend&aacute;rio &bull; Agendamento<\/span><\/h5>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1000px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:75.2%\"><noscript><img class=\"alignnone size-full wp-image-11690 aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-2.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11690 aligncenter lazyload ll\" alt=\"\" width=\"1000\" height=\"752\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-2.png 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-2-300x226.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-2-768x578.png 768w\"><\/figure><\/div><\/p>\n<h5><\/h5>\n<h5 style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Objetivo de Hipertrofia<\/span><\/h5>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:999px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:74.874874874875%\"><noscript><img class=\"alignnone wp-image-11692 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-5.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11692 size-full aligncenter lazyload ll\" alt=\"\" width=\"999\" height=\"748\" data-sizes=\"auto, (max-width: 999px) 100vw, 999px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-5.png 999w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-5-300x225.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-5-768x575.png 768w\"><\/figure><\/div><\/p>\n<h5><\/h5>\n<h5 style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Objetivo de Condicionamento F&iacute;sico<\/span><\/h5>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-small-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1000px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:74.8%\"><noscript><img class=\"alignnone wp-image-11693 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-3.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11693 size-full aligncenter lazyload ll\" alt=\"\" width=\"1000\" height=\"748\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-3.png 1000w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-3-300x224.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-3-768x574.png 768w\"><\/figure><\/div><\/p>\n<h5><\/h5>\n<h5 style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Objetivo de Emagrecimento<\/span><\/h5>\n<\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center \">\n<p><span style=\"font-size: 18pt; color: #fbb73c;\"><strong><em><span class=\"type_second\">Cen&aacute;rios<\/span><\/em><\/strong><\/span><\/p>\n<p><span class=\"weight_medium\" style=\"font-size: 12pt;\">Os cen&aacute;rios, finalizados em paleta de cores reduzida dos tons de amarelo ou cinza, funcionam para composi&ccedil;&atilde;o de cenas com os personagens. Trabalhamos em 7 diferentes cen&aacute;rios relacionados ao tema fitness, incluindo indoor e outdoor.<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-small-padding bottom-small-padding full-width \">\n<div class=\"carousel artifact-slider \"><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:56.25%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-2-1024x576-720x405.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-2-1024x576.jpg 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-2-1024x576.jpg 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-2-1024x576.jpg 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/01-2-1024x576-720x405.jpg 720w\" title=\"01\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">Sala de Casa<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:56.25%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1-1024x576-720x405.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1-1024x576.jpg 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1-1024x576.jpg 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1-1024x576.jpg 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/02-1-1024x576-720x405.jpg 720w\" title=\"02\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">Ar Livre<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:56.25%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1-1024x576-720x405.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1-1024x576.jpg 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1-1024x576.jpg 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1-1024x576.jpg 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/03-1-1024x576-720x405.jpg 720w\" title=\"03\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">Garagem<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:56.25%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1-1024x576-720x405.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1-1024x576.jpg 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1-1024x576.jpg 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1-1024x576.jpg 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/04-1-1024x576-720x405.jpg 720w\" title=\"04\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">Quintal<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:56.25%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1-1024x576-720x405.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1-1024x576.jpg 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1-1024x576.jpg 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1-1024x576.jpg 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/05-1-1024x576-720x405.jpg 720w\" title=\"05\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">Academia II<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:56.25%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/06-1-1024x576-720x405.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/06-1-1024x576.jpg 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/06-1-1024x576.jpg 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/06-1-1024x576.jpg 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/06-1-1024x576-720x405.jpg 720w\" title=\"06\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">Sala de Fit Dance<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:56.25%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/07-1-1024x576-720x405.jpg\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/07-1-1024x576.jpg 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/07-1-1024x576.jpg 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/07-1-1024x576.jpg 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/07-1-1024x576-720x405.jpg 720w\" title=\"07\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">Academia I<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:56.25%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Aplicado-1024x576-720x405.png\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Aplicado-1024x576.png 2440w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Aplicado-1024x576.png 1860w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Aplicado-1024x576.png 1240w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Aplicado-1024x576-720x405.png 720w\" title=\"Aplicado\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">Personagens Aplicados<\/p><\/div><\/div>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><span style=\"font-size: 18pt; color: #fbb73c;\"><strong><em><span class=\"type_second\">Equipamentos<\/span><\/em><\/strong><\/span><\/p>\n<p><span class=\"weight_medium\" style=\"font-size: 12pt;\">As ilustra&ccedil;&otilde;es s&atilde;o usadas na identifica&ccedil;&atilde;o dos equipamentos recomendados para cada treino e qual o grupo muscular trabalhado.<\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:300px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:110.73446327684%\"><noscript><img class=\"aligncenter wp-image-11726 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-5-1-271x300.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11726 lazyload ll\" alt=\"\" width=\"300\" height=\"332\" data-sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-5-1-271x300.png 271w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-5-1.png 708w\"><\/figure><\/div><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Cadeira Extensora<\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:310px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:111.09607577808%\"><noscript><img class=\"aligncenter wp-image-11727 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-4-1.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11727 lazyload ll\" alt=\"\" width=\"310\" height=\"344\" data-sizes=\"auto, (max-width: 310px) 100vw, 310px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-4-1.png 739w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-4-1-270x300.png 270w\"><\/figure><\/div><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Crucifixo &bull; M&aacute;quina<\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:340px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:101.62162162162%\"><noscript><img class=\"aligncenter wp-image-11728 lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-3-1.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11728 lazyload ll\" alt=\"\" width=\"340\" height=\"346\" data-sizes=\"auto, (max-width: 340px) 100vw, 340px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-3-1.png 740w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-3-1-295x300.png 295w\"><\/figure><\/div><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Hack Machine<\/span><\/p>\n<\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-small-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:849px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:75.147232037691%\"><noscript><img class=\"alignnone wp-image-11729 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-2-1.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11729 size-full aligncenter lazyload ll\" alt=\"\" width=\"849\" height=\"638\" data-sizes=\"auto, (max-width: 849px) 100vw, 849px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-2-1.png 849w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-2-1-300x225.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-2-1-768x577.png 768w\"><\/figure><\/div><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Esteira Ergom&eacute;trica<\/span><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:849px; margin: auto\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:38.987043580683%\"><noscript><img class=\"alignnone wp-image-11730 size-full aligncenter lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-1-1.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11730 size-full aligncenter lazyload ll\" alt=\"\" width=\"849\" height=\"331\" data-sizes=\"auto, (max-width: 849px) 100vw, 849px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-1-1.png 849w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-1-1-300x117.png 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Asset-1-1-768x299.png 768w\"><\/figure><\/div><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span class=\"weight_medium\" style=\"font-size: 12pt;\">Banco Supino &bull; Halter Reto<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item two-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><span style=\"font-size: 18pt; color: #fbb73c;\"><strong><em><span class=\"type_second\">Dispositivos<\/span><\/em><\/strong><\/span><\/p>\n<p><span class=\"weight_medium\" style=\"font-size: 12pt;\">Os dispositivos s&atilde;o utilizados para tutoriais e campanhas de marketing.<\/span><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding \">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1652px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:47.518159806295%\"><noscript><img class=\"alignnone wp-image-11736 size-full lazyload ll\" alt=\"\" src=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Dispositivos1.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11736 size-full lazyload ll\" alt=\"\" width=\"1652\" height=\"785\" data-sizes=\"auto, (max-width: 1652px) 100vw, 1652px\" data-srcset=\"https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Dispositivos1.jpg 1652w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Dispositivos1-300x143.jpg 300w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Dispositivos1-1024x487.jpg 1024w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Dispositivos1-768x365.jpg 768w, https:\/\/rufus.art.br\/wp-content\/uploads\/2020\/11\/Dispositivos1-1536x730.jpg 1536w\"><\/figure><\/div><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A Smart Fit &eacute; a rede de academias l&iacute;der no segmento na Am&eacute;rica Latina e a 4&ordf; maior do mundo. Em 2022, tinha cerca de 1.225 unidades no Brasil e em outros 14 pa&iacute;ses da regi&atilde;o, al&eacute;m de mais de 3,7 milh&otilde;es de clientes matriculados. Desafio: A equipe de Produtos Digitais da Smart Fit nos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11599,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10581","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-brandillustration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Fit - Est\u00fadio Rufus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rufus.art.br\/pt-br\/portfolio\/smartfit\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Fit - Est\u00fadio Rufus\" \/>\n<meta property=\"og:description\" content=\"A Smart Fit &eacute; a rede de academias l&iacute;der no segmento na Am&eacute;rica Latina e a 4&ordf; maior do mundo. Em 2022, tinha cerca de 1.225 unidades no Brasil e em outros 14 pa&iacute;ses da regi&atilde;o, al&eacute;m de mais de 3,7 milh&otilde;es de clientes matriculados. 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