Unico idTech
A Unicothe first and largest idTech company in Brazil, offers digital identity technology solutions for individuals and companies.
Challenge: To create an exclusive and proprietary illustration system, covering the entire ecosystem of digital solutions offered to clients, who are both individuals (B2C) and companies (B2B).
Solution: In line with Unico‘s culture, a fundamental aspect worked on throughout the project was diversity. Minorities are portrayed in the characters as black people, people with disabilities, the hearing impaired and people with vitiligo. In all, more than 90 illustrations were produced, and a system with well-defined guidelines that give the client autonomy in creating new illustrations.
Client: Unico IDTech
Consulting and production of illustrations: Studio Rufus
Executive Producer (Unico): Emilia Abel
Creative Director (Unico): Fábio Lemos
Brand Designer (Unico): Janaína Sousa
Year: 2023
Briefing and brand principles
– Developing a system that allows us to create illustrations that contribute to the brand narrative with consistency, modularity and scale, as well as delivering a more didactic experience for our clients.
– The illustrations need to corroborate our narrative of privacy, security, simplicity and transparency, with expressiveness to build the brand identity in a proprietary way.
– With the thought of scale for consistency and efficiency, modular and adaptable illustrations allow you to explore different themes, products and experiences. Our plurality is reflected in our illustrations. Our vision is inclusive, diverse and accessible.
– We are simple and aim to educate, translate actions and make flows tangible.
Scale and modularity of illustrations
Illustration system settings
Product illustrations
Single Check
An anti-fraud solution that identifies and authenticates people’s identity using facial biometrics.
Unico People
Unico Auto
Unico Skill
Unico Sign
App Unico You
Unico Help Center
Data processing
Secure certification, encryption and management of digital contracts.
Illustrations of personal documents
Personal data icons
