Toyota Bank
Banco Toyota do Brasil is a solid financial institution, capable of creating solutions that allow business to be carried out in a simple and agile way, with the best credit conditions for its customers and meeting the most diverse needs.
Challenge: In partnership with the agency Salem, develop two animated films, the first for the launch of the new Yaris as part of the exchange program, known as the Toyota Cycle, and the second to welcome new customers to the program Cycle Toyota.
Solution: From the creative direction of Flavio, from Salem, already directing the plans and framings thought for the films, we developed the illustrated scenarios following a 2D vector style with little volume of light and shadow, where the 3D car could be integrated with the same visual language.
Client: Toyota Bank
Agency: Salem
Art Direction: Rufus Studio
Illustration: Bruno Dias and Guilherme Aranega (Guira)
Animation Estevan Candel (Salem)
Executive Creative Director: Marcio Salem
Creative Director: Flavio Takahashi
Year: 2019
Toyota Cycle Animation | New Yaris
Briefing
Based on the animation storyboard, create vector illustrated scenes set in 2D urban scenarios, where the new Yaris flies playfully between the city’s buildings and billboards, while information and benefits of the Toyota Cycle program are shown. between the city’s buildings and billboards, while information and benefits of the Toyota Cycle program are shown.
At the end, an old Toyota goes into a Toyota dealership and is exchanged for a new Yaris, representing the exchange with the Toyota Cycle program.
Animated film to welcome new customers
Briefing
From the animation storyboard, create 30 vector illustrated scenarios forming a unique route, where the new Toyota customer will see their own car, modeled in 3D, passing through various 2D scenarios of the city, in urban, rural and desert environments, while personal and contract information is shown, as well as relationship channels.
At the end, we see that the entire path taken by the car, seen from above, forms the word Welcome.
