Sebrae-RS
Sebrae in thestate of Rio Grande do Sul exists to help MEIs, Micro and Small Enterprises in the region, with specialized support, consultancies, courses and more.
Challenge: To develop a proprietary illustration system and library of 85 illustrations containing characters and scenarios, taking into account the diversity of race, age and areas of activity in the market.
Solution: Inspired by Sebrae RS’s visual identity guide, we developed a style proposal that could integrate the visual assets of the brand’s branding, such as the sloping rectangles and the apartment and gradient color palette, for example. In addition, we suggested scenarios and clothing more commonly used in the southern region to generate greater identification on the part of the gaucho client.
Client: Sebrae RS
Creative Director: Rufus Studio
Illustration: Bruno Dias and Guilherme Aranega
Marketing Manager (Sebrae RS): Fernanda Halpern Faertes
Brand Analyst (Sebrae RS): Milene Corrêa Alves
Year: 2022
Characters
Guidelines
Color Palette
- Shapes in solid colors
- Color gradient shapes
- Customized lines
Poses
We have developed a complete library of illustrationswhich offers countless possibilities for combining characters and scenarios. Using the angles of the Sebrae logo, we created a monochrome graphic as the basis for the illustrations, ensuring a soft contrast with the white background. The characters and scenery are simple and minimalist, with proportions close to reality. In addition, we offer the option of customizing the characters’ outfits to suit the chosen setting.
Scenarios
Rafes
Compositions
Applications
