Samsung Pay Mastercard

Mastercard is a leader in payment solution services, offering the most advanced technology for secure, convenient and fast payments.

Samsung Pay is a proximity payment method for Samsung cell phones and watches, which allows users to register credit, debit or service cards to be used at magnetic terminals, using NFC (Near Field Communication) and MST (Magnetic Secure Transmission) technology.

Challenge: develop 20 animated gifs to celebrate the partnership between Mastercard and Samsung Pay. The challenge was to show how quick and easy it is to make payments anywhere using a Mastercard registered with Samsung Pay, using technology that eliminates the need for a credit card – just use your cell phone.

Solution: in partnership with Fluido Filmes and Niche, Twitter’s agency (now X), we received the scripts for 20 short videos of up to 40 seconds (called gifs because they ran on a loop on the Twitter platform), and produced the illustrated cards for animation. The result was dynamic and entertaining animated films that engaged Mastercard ‘s community of followers on its Twitter page.