Samsung Galaxy S20
Samsung, the South Korean electronics giant, turns 85 in 2023. Today, the company is a benchmark in the smartphone, smartwatch and smart TV segments, and is the company with the most patents in the electronics industry.
The company arrived in Brazil in 1986. With the rapid rise of its Brazilian operations, the company started investing in local manufacturing units to increase the portfolio available in the country.
Challenge: In partnership with the Mutato agency, to produce three vertical animations for Stories, inspired by the concept of Space Zoom 100x, for the launch of the Samsung Galaxy S20 Ultra.
Solution: We suggest working with different illustration styles in each of the campaign’s animated films. We worked on everything from the script to the sound production of the films, and we had a lot of autonomy to suggest and test creative possibilities. The vertical films were posted on @samsungbrasil’s Instagram stories and were part of the Samsung Galaxy S20 launch campaign.
Client: Samsung Brazil
Agency: Mutato
Creative Director: Rufus Studio
Art Direction and Illustration: Guilherme Aranega (Guira)
Production Coordinator: Bruno Dias
Script: Dai Bugatti
Animation: Fluido Filmes
Sound Production: Arcade Audio
Producer: Roberta Garcia (Mutato)
Year: 2020
Briefing
To highlight one of the main features of the Samsung Galaxy S20 Ultraup to 100x zoom, we have developed three different stories that make use of this feature. These stories are “The Escape”, “The Reunion” and “Midnight”.
Moodboard
Storyboard
Illustrated Cards
Final Animation
Moodboard
Storyboard
Illustrated Cards
Final Animation
Moodboard
Storyboard
Illustrated Cards
Final Animation
