Rio Bravo Investimentos

Rio Bravo is an investment manager with more than two decades of history. It focuses on four strategies: real estate, fixed-income, variable-income and multimarket funds. Its proposal is to deliver solutions in line with the expectations of each investor.

Challenge: The branding agency Ana Couto was responsible for the redesign of Rio Bravo Investimentos and invited us to work on the iconographic identity of the brand, which would have a personalized style and be coherent with the branding project that was being implemented.

Solution: After some initial explorations, we arrived at an icon style that was easy to read, with a fixed line thickness, a straight edge and open spans. As well as being in keeping with the new identity, all these attributes have helped to bring the desired personality to the iconographic family, which is present in the investment manager’s digital channels and communication pieces.