Player’s Bank
Player’s Bank is a digital bank created by Itaú Bank for real gamers.
Challenge: To develop a proprietary illustration style for the launch of the digital bank, which had strong visual appeal and identifiable playful elements from the gaming universe, in addition to producing the onboarding and product illustrations that could improve the user experience with the digital channels and app.
Solution: In addition to developing and delivering a proprietary style, we suggested creating an exclusive family of characters that could permeate most of the product illustrations and generate greater identification on the part of the gamer community.
Client: Player’s Bank (Itaú)
Agency: FKS Brands
Creative direction: Rufus Studio
Illustration: Bruno Dias
Business Director (FKS): Rafael Montello
Art Director (FKS): Will Santos
Year: 2022
Characters
The characters were inspired by gamers, have a futuristic look and reflect the brand’s color palette.
Color palette
Player’s Bank is a digital bank created by Itaú Bank for real gamers.
Challenge: To develop a proprietary illustration style for the launch of the digital bank, which had strong visual appeal and identifiable playful elements from the gaming universe, in addition to producing the onboarding and product illustrations that could improve the user experience with the digital channels and app.
Solution: In addition to developing and delivering a proprietary style, we suggested creating an exclusive family of characters that could permeate most of the product illustrations and generate greater identification on the part of the gamer community.
Client: Player’s Bank (Itaú)
Agency: FKS Brands
Creative direction: Rufus Studio
Illustration: Bruno Dias
Business Director (FKS): Rafael Montello
Art Director (FKS): Will Santos
Year: 2022
Characters
The characters were inspired by gamers, have a futuristic look and reflect the brand’s color palette.
Color palette
