Unico, Brazil’s first and largest IDTech company, offers digital identity technology solutions for individuals and companies.
Challenge: Produce 2 animated films and illustrated assets for Unico’s 1st B2C campaign: Once Upon a Time Privacy.
Solution: We used playful visual language inspired by classic characters and stories from children’s literature to represent common situations that put people’s personal data privacy and digital identity at risk.
Advertising: Pay TV and Internet.
Client: Unico IDTech
Creative direction: Rufus Studio
Animation: Fluido Filmes
Sound and music production: Arcade Audio
Copywriter (Single): Caio Brandão
Executive Producer (Unico): Emilia Abel
Creative Director (Unico): Fábio Lemos
Year: 2022
Illustrated cards from the animated movie hero
Vignette | Privacy at Christmas
Illustrated Christmas vignette cards
Landing Page
The illustrations from the film were also used to make up the campaign’s landing page: eraumavezprivacidade.com.br