Nu was born in 2013 with the mission of fighting complexity to empower people on a daily basis by reinventing financial services. It is one of the largest digital banks in the world, serving 85 million customers in Brazil, Mexico and Colombia.

Challenge: To develop 25 illustrations with varied themes from the Nu universe to renew the Instapoint digital art catalog, an “instagrammable” digital mural located on the first floor of the Nu building in the Pinheiros neighborhood (SP), with free access for the general public.

Solution: We suggest exploring different graphic styles – one for each illustration – following Nu’s color palette. Before we start producing the rafters, we share a folder of references for the client to give initial feedback. The end result was charismatic and fun illustrations that brought elements of diversity and inclusion, as well as referring directly to the universe and ecosystem of “purple” products.

Innovation