Next Bank
Next is Banco Bradesco’s 100% digital bank, which was born with the mission of offering all Brazilians the opportunity to have an account with an accessible card.
Challenge: to develop a library of outline-style illustrations and produce 12 15″ and 30″ animated films for Banco Next‘s launch campaign.
Solution: In partnership with the R/GA agency, we developed more than 85 illustrations, many of which were used in the animated movie cards, which featured unusual themes, for the Banco Next launch campaign.
Client: Banco Next
Agency: R/GA São Paulo
Direction: Studio Rufus
Illustration: Bruno Dias, Guilherme Aranega and Guilherme Zamarioli
Animation: Fluido Filmes
Senior Producer: Leonardo Jesus (R/GA)
Producer: Beatriz Couto (R/GA)
Producer: Caroline Bonani (R/GA)
Creative Director: Saulo Rodrigues (R/GA)
Year: 2017
15″
30″
Library of illustrations
