Life by Vivara

Life by Vivara stores are an expanding Vivara brand aimed at a young, casual audience. It is a brand focused on collectible jewelry and has a lower average ticket than Vivara’s traditional line.

Challenge: To develop the proprietary style of iconography and a library to represent the Categories, Themes and Product Line of the Life by Vivara brand.

Solution: In partnership with Handmade Design (now Thoughtworks Brasil), we carried out an initial exploration of iconographic style for the client. With the option guidelines approved, we developed the icon library on demand for use on the new Life by Vivara.