Let’s fight

Faculdade Anhanguera is one of Brazil’s leading higher education institutions, part of the Kroton Educacional group. Founded in 1994, it offers undergraduate, postgraduate and continuing education courses, both face-to-face and distance learning. With modern infrastructure and recognition by the MEC.

Challenge: To make the art direction, illustrations and letterings for Anhanguera College’s 2020/2021 campaign video.

Solution: Based on the brief from the production company Dogs can fly and images of the singer Iza, we created fluid illustrations and lettering that accompany the singer and travel through the college halls in a playful way, while she sings Gonzaguinha’s famous “Vamos à luta”.