Koones Beer

Koones Beer is a craft beer for people who value the experience of drinking good beer together.

Challenge: To create illustrations to make up Koones Beer‘s visual identity and labels.

Solution: In partnership with the updott agency, we developed several creative and daring illustration assets to make up the communication and publicity pieces, packaging and labels for 3 bottles of Koones Beer.

Client: Koones Beer
Agency: Updott
Illustration: Rufus Studio
Art Direction: Amanda Bellani (Updott)
Creative Design Partner: Breno Frias (Updott)
Year: 2017

The illustrations are key to bringing out the fun tone of the Koones Beer brand.
Different legs dance together in RUBENA America Red Ale.
Different hands wave and gesture at FACILA Session IPA.
Curious eyes watch you in the SCÍVOLA American IPA.
All the tribes have come together, so COME TOGETHER !

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