HP Ink Tank
HP is a technology company born out of the belief that companies should do more than just make a profit. They should make the world a better place.
With more than 80 years of actions to prove his intentions, he has the confidence to see a world in which innovation generates extraordinary contributions to humanity.
Challenge: produce 6 animated films explaining the features features of HP’s Ink Tank printer line.
Solution:In partnership with Fluido Filmes and Niche, Twitter’s agency, we received the scripts and worked on the creation of the storyboards, art direction and illustrations for the cards of the 6 animated films, presenting different features features of the Ink Tank printer line.
Client: HP Brazil
Agency: Niche (Twitter / Current X)
Creative Director: Rufus Studio
Art Direction and Illustration: Bruno Dias
Animation: Fluido Filmes
Year: 2018
Superior HP Quality






Two Years of Ink





Cartridge Free





Print High Volume




Spill Free






Smart App






Opening and closing cards

