Gympass Affinity Groups

Gympass is a corporate benefit, available to employees of partner companies.

With a monthly subscription, you can access different gyms and studios without a contract or additional cost. You can also connect with thousands of partners and discover the physical activities that best suit your lifestyle.

Challenge: Gympass raises the banner of diversity and inclusion, both inside and outside the company. The challenge was to create 3 logos and illustrated assets, in sticker format, to represent each of the initiatives of belonging and pride, representing the valorization of the black race, the autonomy of women and the struggle of the LGBTQIA+ community.

Solution: It was a project carried out in partnership with the Gympass branding team. We aligned our references and delved into the Gympass brand manual for greater consistency when creating the logos and stickers. In addition to the logos in full and minimalist versions, more than 30 stickers were created, including illustrations and lettering.

Client: Gympass

Creative Director: Rufus Studio

Graphic Design and Illustration: Guilherme Aranega

Global Design Manager: Eduardo Ribeiro (Gympass)

Year: 2021

BLACK PWR – MS. GYMPASSER – GYM PRIDE

Assumptions

• Each group must have its own identity and elements;

• All logos should work together as a brand system;

• Logos must be in line with the Gympass brand guidelines.