Grendene Kids x Avengers
Grendene was founded in 1971 and is one of the world’s largest footwear producers. The company has 5 industrial plants and brands such as Grendha, Melissa, Ipanema, Rider, Zaxy, Cartago, Pega Forte and Nuar.
Challenge: To produce the launch movie for Avengers Sandals, a product aimed at children.
Solution: The movie tells the story of a boy’s journey, which begins in the real world and unfolds within a comic book, completely incorporating the aesthetics of that universe. In partnership with the VML agency and Fluido Filmes, we developed the storyboard based on the animation script, approved a first illustrated card with the style inspired by old comics, aligned the transition frame with the live-action scenes with Pantera Filmes and produced the other illustrated cards for animation.
Client: Grendene
Agency: VMLY&R
Art Direction: Rufus Studio
Illustration: Bruno Dias
Direction and Animation: Fluido Filmes
Live-action capture: Pantera Films
Illustrated cards











