Google Waze
The creators of Waze knew it was possible to make traffic less annoying. In 2009, they created a collaborative navigation app that helps them get around traffic.
Challenge: Create a digital campaign to reinforce the ability of the Waze app to gather navigation data and use local intelligence to show knowledge about its audience, where and when they drive, as well as the context of these navigations.
Solution: In partnership with R/GA São Paulo, we developed the 2D concepts, 3D production of the neighborhood and carts, 3D animation and sound production for the complete Google Waze campaign aimed at B2B.
Advertising: OOH / Internet
Client: Google Waze
Agency: R/GA São Paulo
Creative Director: Rufus Studio
Concept 2D: Bruno Dias and Guilherme Aranega
3D modeling: Beto Prado and Rafael Segnini
3D rendering: Rafael Segnini and Natália Okimoto
3D animation: Fluido Filmes
Art Director: Doda Ferrari (R/GA)
Senior Visual Designer: Leonardo Francisconi (R/GA)
Senior Producer: Leonardo Jesus (R/GA)
Year: 2018
Concept scenarios
Floor plan of the city
Isometric view of the city
3D render of the city
Concept art of the establishments
3D rendering of establishments
3D modeling of the cars
Icons
Compositions
Animations
Prints
Waze. Mobility Insights
A few months later, based on a new invitation from R/GA São Paulo, we developed a second campaign including 3 3D infographics with a top view, which were developed into prints and animated films.
The city’s streets were used as a backdrop for the infographics to communicate the metrics and results of the Mobility for Brands campaign to advertisers and potential corporate clients.
Prints – Meio&Mensagem and Propmark
Animations
