Genial Investments
Genial is an investment platform in tune with a world that calls for more innovation and inclusion. For over 10 years it has been offering greater access to quality financial services, with simplicity and efficiency.
O Grupo Salta Educação acquired Eleva Educação. It is the largest basic education group in Brazil, with over 117,000 students, more than 170 schools and 22 networks of schools throughout the country.
Challenge: To develop the graphic design, art direction, text layout and illustrations for 8 e-books on financial education for elementary school children and teenagers, and high school teenagers.
Solution: After receiving the e-book scripts, we were free to suggest the points that required illustrations to help understand the material and make the content more attractive for children and teenagers to read.
Clients: Genial Investimentos and Grupo Salta Educação
Agency: B-Pool
Creative Direction and Graphic Design: Rufus Studio
Graphic Design and Illustration: Guilherme Aranega
Text layout: Adriana Tami
Marketing Manager: Antonio Agrelli Neto (Genial Investimentos)
Year: 2022
1. THE IMPORTANCE OF FINANCIAL EDUCATION (grades 6, 7 and 8)
Cover, chapter opener and core examples
2. LIFESTYLE AND FINANCIAL BALANCE (Grades 6, 7 and 8)
Cover, chapter opener and core examples
3. MEANS OF PAYMENT AND CONSUMER RIGHTS (grades 6, 7 and 8)
Cover, chapter opener and core examples
4. TAXES (grades 6, 7 and 8)
Cover, chapter opener and core examples
1. THE IMPORTANCE OF FINANCIAL EDUCATION (9TH GRADE AND HIGH SCHOOL)
Cover, intro, chapter opener and core examples
2. PLANNING YOUR FINANCIAL FUTURE ( 9TH GRADE AND HIGH SCHOOL )
Cover, chapter opener and core examples
3. INVESTMENTS AND DEBTS (9TH GRADE AND HIGH SCHOOL)
Cover, chapter opener and core examples
4. TAXES (9TH GRADE AND HIGH SCHOOL)
Cover, chapter opener and core examples
