Doctor123
Doutor123 is a healthtech company that offers companies the solution of combining health benefits in a single app (white-label product), helping with the physical, mental and social health of employees, and valuing the right of everyone to achieve complete well-being.
Challenge: To develop Doutor123’s proprietary illustration style to facilitate understanding of the services offered and to compose the company’s institutional communication on all digital channels.
Solution: The visual path that the client identified with the most was a minimalist illustration style, with a diverse and charismatic family of characters in organic shapes, using a reduced color palette and vector texture. We provided the open vector files so that the client could explore different compositions of characters and scenery.
Client: Doctor123
Creative direction: Rufus Studio
Illustration: Bruno Dias and Guilherme Aranega
CEO (Doctor123): Sandra Dias
CDO (Doctor123): Débora Ferrari
CFO (Doctor123): Lucas Henriques
Marketing Analyst (Doctor123): Nadine Reis
Year: 2023
Face-to-face consultation
The 100% vector textured stroke makes it easy to edit and create new illustrations in the future. The color palette is small, with 3 main colors and varying shades.
Teleconsultation
Startup Office and Employees
Functionalities for the Doctor
Sick in the Home Office
HR Office
Data Sharing
Health Tech
Triad
Confused Customer
The illustrations are used on Doutor123‘s digital channels and social networks.
Applications