Compra Certa
Created as an exclusive club, Compra Certa is an e-commerce site with the best household appliance brands, with varied options and renowned partnerships. It also has an exclusive outlet and a loyalty program, Up Compra Certa, which gives members benefits.
Challenge: Develop Compra Certa ‘s proprietary illustration style using the color palette from the branding manual, as well as producing illustrations on demand to be applied to the brand’s new website, app, social networks and promotional materials.
Solution: After an initial exploration of styles and finalization, we approved a visual path for a scene involving character and setting. From there, we developed the rest of the illustrations with an approval stage of raffles before finalization.
Client: Compra Certa (Whirpool Group)
Agency: Circus Marketing (now Media.Monks)
Creative Director: Rufus Studio
Illustration: Bruno Dias
Production Manager: Bia Camiza
Account Executive: Giulia Bressane
Account Supervisor: Larissa Geres
Creative Director: Paulo Asano
Year: 2021
By combining solid colors with/without outlines and fluid lines, we have created an exclusive, consistent and scalable illustration style. The characters have different proportions, reflect diversity and add to the brand’s narrative.
With a simple and recognizable style, we used the color palette from the brand guide and added patterns to bring even more personality. In addition, we avoided using childish traits to reach an adult audience, resulting in illustrations that represent Compra Certa.
Colors and Patterns
Rafes
Finalization
