Castle
Throughout its more than 115 years of history, Castelo Alimentos has become a benchmark in vinegars, pioneering innovative packaging and differentiated flavours in the category, until it was recognized as the largest company in the segment in Latin America. The next step was even bolder: expanding the product range, without losing focus on healthy eating.
Challenge: To realistically illustrate the ingredients for the new packaging commemorating the brand’s 115th anniversary, involving the product lines: olive oils, vinegars and salad dressings.
Solution: The expectation was that all the ingredients would look realistic, so a search was made for photographs to serve as references and raffles were produced to approve the compositions. After this stage, we developed 19 illustrations using the digital painting technique, in high resolution, directly in Photoshop graphics software.
Client: Castelo Alimentos
Agency: Meteor
Art Director: Vidjai Rodrigues
Creative Director: Rufus Studio
Illustration: Bruno Dias
Year: 2020
Rice vinegar
Vinegar Passion fruit balsamic
Colored Colored Alcohol Vinegar
Mint vinegar
Traditional Balsamic Vinegar (grape)
Vinegar Olive Oil Balsamic
Garlic Vinegar
Fine Herb Vinegar
Alcohol Alcohol
Raspberry Balsamic Vinegar
Apple vinegar
Italian salad dressing
Lemon Salad Dressing
Honey Mustard Salad Dressing
Pepper Salad Dressing
Rosé salad dressing
Yogurt and Mint Salad Dressing
Parmesan Salad Dressing
Homemade salad dressing
All the material was created using digital painting techniques.
