Bradesco Carnival

Bradesco is one of the largest financial groups in Brazil, with a solid performance focused on the interests of its clients since 1943.
In addition to service excellence, it stands out for being one of the best resource managers in the market, with results built on sustainable foundations.

Challenge: To create an illustrated poster proposal for the 2020 Recife Carnival, contemplating elements of local culture fitted into the very score of the famous frevo “Vassourinha”.

Solution: We aligned the challenging production schedule with the agency’s art buyer and, after talking to the art director, we developed a rafe detailing the entire composition of the illustration. A few small adjustments were made directly when the illustration was finished. Although the client liked the visual language, he decided to go with a more sober concept for the campaign.

Client: Bradesco

Agency: Publicis

Visual Direction: Studio Rufus

Illustration: Bruno Dias and Guilherme Aranega (Guira)

Art Direction: Eugênio Lima

Art Buyer / Producer: Selma Momosse

Year: 2020

Music is the essence of every Carnival.

And the biggest carnivals in the country have songs that are like party anthems, being recognized and sung by the crowd from the first note.