Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in diabetes care and the treatment of chronic diseases such as obesity, hemophilia and growth disorders. Headquartered in Denmark, the company is present in around 80 countries and its products are sold in more than 170 countries.
Challenge: Develop 6 illustrations addressing the challenges of obesity for the “Banco do Agora” action. The illustrations were used in materials such as brochures, credit cards and activation screens (ATM, digital table and video cards on the stand’s TV).
Solution: We suggested a minimalist and elegant illustration style where we were able to explore the brand’s blue palette and gradients.
Client: Novo Nordisk
Agency: ARCWW
Illustration: Bruno Dias, Guilherme Aranega, Rufus Studio
Art direction: Leco Rosso
Production: Fabiana Barreto, Henrique Cavalcanti
Year: 2024
In 2024, Novo Nordisk started the Banco do Agora initiative, which aims to bring information about obesity to the population. The action took place on March 4 at Shopping Eldorado and on March 18 at Barra Shopping, in the city of Rio de Janeiro.
At Banco do Agora, people found booths equipped with bioimpedance devices, which were used to assess fat percentage and body composition, important parameters to get tips for starting the journey. With the result in hand, the participant had the help of promoters who shared information about the factors that contribute to excess weight and began to draw up individualized care plans.
The Banco do Agora action was part of the obesity awareness campaign: “My Weight, My Journey“. The digital platform www.meupesominhajornada.com.br has content that aims to provide knowledge about the differences between obesity and overweight, the causes and consequences of each and guidance and assistance for the weight loss journey.
The illustrations were used in various pieces to publicize the action, such as folders, screens in elevators, clocks and bus stops around the city (OOH media), credit cards, among others.
