Ágora Investments
Ágora Investimentos is an investment house with selected products, modern and secure trading platforms, specialized advice and exclusive content that supports the choice of opportunities according to the objectives of its clients. It is the stock broker of Banco Bradesco, one of the largest financial conglomerates in Latin America.
Challenge: In partnership with São Paulo agency R/GA, to develop a proprietary style of iconography and the iconographic family of Ágora Investimentos, a Bradesco bank stockbroker.
Solution: Exploration of iconographic visual styles based on the brief provided by the R/GA agency and development of the complete iconographic family for the Ágora brokerage website and app. As characteristics, the icons have a square tip, open spans and single-thickness lines.
Client: Ágora Investimentos (Banco Bradesco)
Agency: R/GA São Paulo
Visual Direction: Studio Rufus
Icon Design: Guilherme Aranega (Guira)
Creative Director: Saulo Rodrigues (R/GA SP)
Senior Producer: Leonardo Jesus (R/GA SP)
Producer: Beatriz Couto (R/GA SP)
Year: 2019
General
Finance
Communication
Location | Time
Miscellaneous
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