A illustration and iconography play a fundamental role in building the brand equity of a business – because, when built and implemented correctly, they allow the brand to be recognized and remembered by the public in an increasingly fast-paced and distracting world.
From our experience as a creative studio, we have identified that many companies underestimate the competitive advantage of developing and implementing a proprietary illustration and iconography system that is consistent and coherent with their visual and verbal identity.
With this specific pain in mind, we created a proprietary style consulting methodology, which has been validated in several of the studio’s cases. Our aim is to show our clients how we can help them increase their business potential in terms of communication, language and visual storytelling.
How your brand can stand out by adopting a proprietary illustration style
This is a practical example of the use of illustration among players in the micromobility market, before and after a proprietary style project:
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The 7 benefits that a proprietary style project can bring to your business
The proprietary style works as an extension of the branding project, connecting the brand with its stakeholders in aunique and coherent way
Personality
It’s a set of human traits and characteristics that a brand adopts to communicate and relate to its audience.
Autonomy
Independence in creating new assets from an already developed system and/or library, as well as savings in hiring illustrators for future demands.
Recognition
It helps your brand stand out from the competition when customers consider the options for making a decision.
Originality
Ability to express oneself independently and uniquely; creative ability; creativity.
Modularity
It is the construction of a product from smaller subsystems, which can be designed independently and still work together.
Consistency
An organization’s ability to keep its actions and communication aligned with the company’s values and identity.
Scalability
It’s the system’s ability to grow by meeting demands without losing the qualities that add value to it.
The Rufus proprietary style and illustration consulting methodology*
Step 1
Feasibility plan for exploiting illustrations and/or icons
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Stage 2
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Alignment of visual references and conceptualization of style
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Step 3
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Exploring and presenting a proposal for a proprietary illustration style
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Stage 4
.Production of illustrations on demand for product or service communication
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Step 5
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Development of the illustration system integrated with the brand manual
*For more information on the creative process e deliverables of each stage of the proprietary style project, please contact us.
Consulting models in illustration and proprietary style
Choose which project model best fits your brand or company’s current needs.
Rufus Fast
THE ESSENTIALS FOR YOUR BUSINESS TO STAND OUT
What stages does it cover? The essentials.
E3 ‣ E4
Who is the Rufus Fast for?
Clients who already have visual references and are looking for a specialized creative studio to stand out in the market.
Production time
Estimated project time of 1 to 2 months
Investment
E3 value (on request) + E4 value (variable according to project scope and production complexity)
Rufus Full
COMPLETE SOLUTION IN PROPRIETARY STYLE
What stages does it cover? The complete methodology.
E1 ‣ E2 ‣ E3 ‣ E4 ‣ E5
Who is Rufus Full for?
Clients looking for a creative partner, using the advice of experienced professionals and a methodology validated in more than 15 projects.
Production time
Estimated project time of 3 to 5 months
Investment
Monthly fee with full-time or part-time professional(s) (prices on request).
Looking to produce a customized illustration or iconography package?
We are flexible in adapting whatever is necessary to meet your needs. Let’s talk.
Clients who have already consulted us on illustration and iconography
